Sunday Ratings: ‘Once Upon a Time,’ ‘The Simpsons’ Top Series Opposite Big Football on NBC

Once Upon a TIme Ratings ABC
Courtesy of ABC

NBC has dominated another Sunday with “Sunday Night Football,” as its Philadelphia-Dallas overtime matchup produced the highest overnight for the franchise in the five weeks since the last time the Cowboys appeared. On the entertainment front, ABC’s “Once Upon a Time” and Fox’s “The Simpsons” were the top broadcast programs in young adults.

The Eagles-Cowboys football game on NBC averaged a 14.7 overnight household rating/24 share in Nielsen’s metered markets, dominating primetime and up 3% (0.4) from last week’s 14.3 for Green Bay-Denver. This is the best “SNL” overnight score since the Dallas-New Orleans game on Oct. 4, whose 14.8 rating remains the highest during the television season and translated in the final nationals to an 8.7 rating in adults 18-49 and 24.18 million viewers overall. The 14.7 overnight is up 23% vs. the year-ago game (12.0/19 for Baltimore-Pittsburgh) and is the second highest for a ninth Sunday of the NFL season in the 10-year history of “Sunday Night Football” on NBC.

CBS had a strong NFL overrun for the opening half-hour of primetime last night, with the conclusion of the Denver-Indianapolis matchup projected to draw well above 25 million viewers, and preliminary ratings for the network’s Sunday series are subject to revision in the nationals, since the lineup started at roughly 36 minutes past the hour in both the Eastern and Central time zones. From 7:30 to 8:30 p.m., “60 Minutes” averaged roughly a 3.1/10 in 18-49 and 16.3 million viewers overall, followed at 8:30 p.m. by “Madam Secretary” (roughly 1.4/4 in 18-49, 10.6 million viewers overall), at 9:30 p.m. by “The Good Wife” (roughly 1.1/3 in 18-49, 8.1 million viewers overall) and at 10:30 p.m. by “CSI: Cyber” (roughly 0.8/3 in 18-49, 5.9 million viewers overall for that half-hour).

At ABC, “America’s Funniest Home Videos” held steady in 18-49 (1.0/3) while hitting a season high in total viewers (5.6 million), and “Once Upon a Time” (1.5/4 in 18-49, 4.8 million viewers overall) also matched its week-ago 18-49 score while spiking 17% (0.2) to a best-since-season premiere rating in 18-34 (1.4); based on un-rounded prelims (currently at 1.548), it also figures to hit a 1.6 in the finals. “Once” remains well below its hot start to last season with a “Frozen”-themed storyline, but it has been among the most consistent broadcast series during the past month-plus.

The net then fell off as usual at 9 p.m. with “Blood & Oil” (0.8/2 in 18-49, 3.4 million viewers overall), which was steady week to week, before spiking at 10 p.m. with “Quantico” (1.3/4 in 18-49, 4.4 million viewers overall), which was up a tenth from its low of last week. The Nov. 1 episode of “Quantico,” up against additional competition from the World Series and an extended episode of AMC’s “The Walking Dead,” became the first broadcast program to more than double its same-night rating in Live+3 numbers from Nielsen.

Fox opened with a repeat of “The Simpsons” (whose preliminary 1.8/6 in 18-49 and 5.1 million total viewers are inflated by football in some markets, including New York). It was followed by originals of “Bob’s Burgers” (1.4/4 in 18-49, 3.1 million viewers overall), “The Simpsons” (1.5/4 in 18-49, 3.5 million viewers overall), “Brooklyn Nine-Nine” (1.2/3 in 18-49, 2.7 million viewers overall), “Family Guy” (1.1/3 in 18-49, 2.6 million viewers overall), which appears poised to round up to a 1.2 in the finals, and “Last Man on Earth” (1.0/3 in 18-49, 2.6 million viewers overall). The shows were down from their most recent airings (on a night when Fox had the national NFL doubleheader game) but about in line with their prior showings on a non-football night.

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  1. EK says:

    Surely you mean SNF not SNL in paragraph two. Trumpty Dumpty.

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