True Entertainment Co-Founders Add Original Media to Oversight

Endemol Shine North America has appointed Steven Weinstock and Glenda Hersh as co-presidents and co-CEOs of True Entertainment and Original Media, announced Monday by Charlie Corwin and Cris Abrego, co-CEOs and co-chairmen of Endemol Shine North America.

In 2000, Weinstock and Hersh co-founded True Entertainment, which was acquired by Endemol in 2003, and will now add Original Media under their umbrella.

Original Media, which is behind History’s “Swamp People” and Spike TV’s “Ink Master,” was founded by Corwin in 2002 and acquired by Endemol in 2007. Daniel Laikind, who held the post of CEO of Original Media since January 2013, has stepped down from his role and will serve as a consultant during Weinstock and Hersh’s transition.

At True Entertainment, Weinstock and Hersh developed unscripted series together including Bravo’s “The Real Housewives of Atlanta,” OWN’s “Season 25: Oprah Behind the Scenes” and ID’s “Vanity Fair Confidential” for ID.

“We are excited to work with the talented team at Original whose longstanding, successful shows compellingly highlight unique worlds, characters and subcultures,” said the duo in a statement. “True’s productions and its creative team also have had tremendous success, and we are honored to be overseeing two distinct, prolific and independent shops as each continues to produce bigger and better programming.”

Corwin and Abrego commented, “Our company has always been one to invest in and promote strong talent from within, a philosophy both of us have benefited from. “Glenda and Steven have successfully built True Entertainment into one of the most respected production companies in our industry, and they are perfectly suited to add oversight of Original Media’s talented development and production teams and roster of hit series.”

Both production companies, based in New York City, will continue to operate as separate brands with their own development and production teams.

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