‘Sharknado 3’ Ratings Down From Last Year’s ‘Sharknado 2’

Sharknado 3: Oh Hell No!
Courtesy of Syfy

More sharks and more celebrity cameos turned up for Syfy’s third installment of its low-budget, over-the-top disaster/horror/sci-fi/comedy franchise “Sharknado,” but that didn’t translate to more viewers.

Nielsen estimates that “Sharknado 3: Oh Hell No” averaged a 0.9 rating in adults 18-49 and 2.81 million viewers for its 9 p.m. premiere on Wednesday — down from last year’s “Sharknado 2: The Second One” (1.3 in 18-49, 3.87 million viewers overall).

The original in July 2013 drew a modest 0.4 demo rating and 1.37 million viewers for its premiere, but social media helped turn into a minor cultural phenomenon and a couple of replays actually fared better in the ratings.

Review: Sharknado 3

Wednesday’s numbers still represent a big improvement over Syfy’s primetime average, of course. Last Wednesday during the same 9-11 p.m. window, for example, Syfy averaged a 0.3 rating in 18-49 and 888,000 total viewers for a telecast of the 1999 theatrical “The Deep Blue Sea.” Also, “Sharknado 3” was cable’s No. 1 original program for the night in adults 25-54 (1.0 rating) as well as total viewers, and Syfy was the No. 1-rated cable network from 9 to 11 p.m. in 18-49, 25-54 and total viewers.

The year-to-year ratings decline largely mirrored the social media activity for “Sharknado 3.” According to Nielsen Twitter TV Ratings, “Sharknado 3: Oh Hell No” topped all programs on Wednesday with 360,000 event-related Tweets — down from the 581,000 Tweets that were sent for “Sharknado 2.” On the night of the original “Sharknado” in 2013, roughly 318,000 Tweets were sent about the movie.

According to Syfy, “Sharknado 3” generated roughly 2 billion impressions worldwide, double last year’s total for “Sharknado 2.”

The network announced at the end of last night’s “Sharknado 3” that a fourth “Sharknado” movie is in the works. Speaking with Variety, director Anthony C. offered up his wishlist for the next pic.

 

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  1. Michael says:

    I’m glad to see that Sharknado 3 was poorly received. The producers still owe thousands of dollars to below-the-line workers who worked on Sharknado 2. The producers did everything to try and bust the unions. All the actors and scab workers crossed numerous picket lines. They should all be ashamed of themselves for working on this show without these producers paying all the back wages due to the previous crew. A very bad situation that doesn’t deserve any positive recognition for releasing the show.
    These producers are the CHUM of the industry!

    • Steven Burgas says:

      Asylum doesn’t owe anyone anything, however IATSE is holding onto a large amount of money paid by the producers as a bond with the union, and the lawsuit filed by Asylum to have it returned is the true reason the strikes were called on the third film.

      Unions are killing Hollywood.

  2. Ken says:

    I thought the sharks flying through space in 0 g – and attacking the space shuttle – was a BIT much. I will catch LAVALANTULA this weekend…but I think I’m about done with these “movies”.

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