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Showtime Sets Early Online Premieres For ‘Billions,’ ‘Shameless’

Showtime will offer viewers early online access to the premieres of new drama “Billions” and “Shameless” starting Jan. 1.

The premium cabler will make both episodes available to non-Showtime subscribers on a range of platforms, including YouTube, Facebook, Hulu, Roku, PlayStation Vue, iTunes and its own Sho.com website, as well as cable VOD and the Showtime Anytime authenticated streaming service.

Billions” formally begins its 10-episode run on Jan. 17. “Shameless” returns for its sixth season on Jan. 10.

Online distribution of programs in advance of linear premieres is becoming more common for cable and broadcasters as networks focus on generating early sampling and social media chatter to drive tune-in.

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