USA drama “Mr. Robot,” which was picked up for a second season before it even premiered, opened to decent numbers on Wednesday night — especially considering it was made available four weeks early as part of a unique windowing strategy by the network.
According to Nielsen estimates, “Mr. Robot” averaged a 0.46 rating in adults 18-49 and 1.752 million viewers overall in the 10 p.m. hour, retaining 75% of its demo lead-in from the season premiere of “Suits” (0.61 rating in 18-49, 2.13 million viewers overall). It skewed very male, with about 62% of its 18-49 audience comprised of men.
The pilot of “Mr. Robot” was released early online, and has garnered nearly 3 million views across multiple non-linear platforms in the last four weeks.
While the 0.46 rating isn’t anything to boast about, it’s high enough to outdraw most of the other recent basic-cable scripted premieres, including USA’s “Complications” (0.41), Bravo’s “Odd Mom Out,” TNT’s “Proof” (0.37), Syfy’s “Dark Matter” (0.31) and Lifetime’s “UnReal” (0.29).
“Robot,” which generated mostly positive reviews, follows Elliot (Rami Malek), a young programmer who works as a cyber-security engineer by day and as a vigilante hacker by night. Christian Slater stars as the mysterious leader of an underground hacker group.
Review: ‘Mr. Robot’
Also of note in Wednesday’s cable ratings, onetime pop culture phenom “Duck Dynasty” continued its decline as it opened its eighth season with a 0.87 rating in adults 18-49 and 2.51 million viewers overall. It was the No. 1 cable show of the night in the demo, but this represents a 50% decline from last summer’s opener (1.8) and is just a fraction of the show at its peak in 2013. Wednesday’s averages were about where the show ended its seventh season in February.