Ratings: Holiday Movies Lift Hallmark Channel to Best Week Ever, No. 1 Finish in Demo

A Christmas Detour Ratings Hallmark Channel
Courtesy of Crown Media

Audiences hungry for a little early holiday programming found — and stayed with — Hallmark Channel last week, as a big helping of original movies boosted the network to a No. 1 finish among cable networks in its target demo and to its largest-ever weekly audience.

The five-night Thanksgiving Weekend Event on Hallmark Channel featured one original movie each night, with the top numbers coming for “A Christmas Detour” on Saturday, according to Nielsen. The film (pictured), starring Candace Cameron Bure and Paul Greene, averaged a 0.67 rating in adults 18-49 and 4.778 million viewers overall. Among all scripted cable programs last week, it ranked behind only AMC’s “The Walking Dead” (13.98 million) and “Into the Badlands” (5.17 million).

Also faring well were “Crown for Christmas” on Friday (0.68 in 18-49, 4.29 million viewers overall) and “Angel of Christmas” on Sunday (0.54 in 18-49, 3.32 million). The largest audience for a Hallmark Channel original movie remains “Christmas Under Wraps,” which drew 5.8 million viewers around this time a year ago.

Among all cable networks for the week of Nov. 23-29, Hallmark Channel ranked No. 2 in primetime total viewers (all-time high 2.48 million), behind only ESPN (3.45 million), and No. 1 in its target women 25-54 demo (516,000 or a 0.86 rating). It also placed No. 6 in adults 18-49 (517,000 or 0.41 rating) and No. 3 in women 18-49 (385,000 or 0.60 rating). In addition to the five new telepics, Hallmark also loaded up its week with encores of other original holiday movies.

“This year, we doubled down on our programming efforts and rolled out original holiday premieres for five consecutive nights, beginning on the Wednesday before Thanksgiving,” said Michelle Vicary, executive vice president, programming & network publicity, Crown Media Family Networks. “The Thanksgiving Weekend Event brought Countdown to Christmas to a whole new level by providing more of what our audience wants during this pivotal time of year, offering the season, family-friendly entertainment that is widely absent n cable.”

Hallmark Channel’s Countdown to Christmas continues this weekend with the original premiere of “Just in Time for Christmas” on Saturday, and “Karen Kingsbury’s The Bridge” on Sunday. Hallmark Movies & Mysteries’ own event, The Most Wonderful Movies of Christmas, also continues with the original premiere of “The Big Magic Stocking” on Sunday.

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  1. Linda G says:

    Need more movies like Crown for Christmas I even bought the movie and watch it every now and then, love love movies like this.

  2. Michelle Smith says:

    Hi! I have know idea who will read this, but I love Hallmark!!!! I think it gets better every year!!! It has been so much fun watching all the new movies and seeing beautiful sets and wonderful acting! What ever is happening with the direction of the channel I think it’s great and I look forward to watching it every weekend!!!

  3. Ron Sockness says:

    Excellent movies this year, something for everyone. Christmas Wrap still my favorite. Thanks Hallmark.

  4. Lisa says:

    I have made the Hallmark Christmas movies part of my fun prep for Christmas. I like to have them playing in the background while I decorate, wrap presents and cook. They are fun, cheerful and sweet. It is like reading a fun light romance novel. Very enjoyable.

  5. Donna says:

    I agree The Bridge was a rip off. I am 70 I might not be here next year!!! The best movie this year is A crown for Christmas… I have watch it several times and enjoy it every time. Merry Christmas everyone!!!

  6. Whoa!! The Bridge was a good movie! So now we wait a YEAR to see the other half?? WHAT?? Why?? I wont even remember to record it next year…what a waste of time!

  7. Susan Sala says:

    I liked the movie but was extremely upset that I had invested 2 hours and now must wait a WHOLE YEAR before I know the conclusion. What a rip!!!!

  8. Sherryl Patter says:

    The Bridge was the absolute worst. Why didn’t you wait until next year to show it if you only had 1/2 Of the movie. That was a total waste of 2 hours and I feel that was a gross injustice of the Hallmark station to air it. I have always felt that Halmark had more integrity than that. I will be sure my friends know not to watch that. At least they will have a choice of that waste of time.I hope you print this so others will be saved the time.

  9. Mary from the Midwest says:

    Really?!? Christmas movies since October? I’m already bored! Every leading lady has the same hairdo…long hair and long curls. A lot of the ladies have fake eyelashes and a lot of mascara on…their eyes look so heavy I’m surprised they can hold their eyes open! Please don’t do this again next year!

    • ABACAB72 says:

      Usually, they start showing Xmas movies on the 1st week of Nov. But since this year, Oct 31st was on a Saturday, it started then. Not to mention, the movies you’re describing sound more like the Lifetime movies than the Hallmark movies, which are much better IMHO.

  10. Carol says:

    The Hallmark movies at Christmas are our all time favorites. Our number one choice was not shown this year and I feel so sad as it is so heartfelt and that one is The Christmas Card. I am sure we were not the only family to miss this wonderful movie.

    • They Were Blue says:

      No, if they were on Lifetime someone would be caught cheating, life would be in peril or something horrible would have happened like being held at gunpoint..

    • mes3u says:

      Carol–The Christmas Card is being shown on the Hallmark Movies and Mystery Channel this year. I’ve seen it several times. You can also purchase the Feeln Streaming service and watch it. It is one of my favorite movies too!

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