ABC Family’s “Pretty Little Liars,” which caused a Twitter tsunami on Tuesday night, wrapped its fifth season by soaring to some of its best ratings in more than a year and ruling as TV’s top draw for the night among young females.
According to Nielsen estimates, Tuesday’s “Pretty Little Liars,” in which the identity of Big “A” was revealed, drew its largest viewership in women 18-34 (1.2 million/1.7 rating), women 18-34 (1.0 million/3.1 rating) since last season’s finale in mid-March 2014, while its total viewership (2.6 million was its best since this season’s premiere. And in women 18-49, Tuesday’s episode was the show’s highest-rated since August 2013 (1.4 million, 2.2 rating), ranking seventh among the 120 episodes that have aired to date.
Week-to-week, “Pretty Little Liars” shot up by nearly 50% in adults 18-49 (0.86 rating to 1.27) and 35% in total viewers (2.65 million vs. 1.96 million).
“Liars” was Tuesday’s No. 1-rated TV telecast (ahead of NBC’s “The Voice”) across adults 18-34, women 18-34, viewers 12-34, females 12-34. For the season, it ranked as the No. 1 series in its hour (broadcast or cable) in young female demos as well as viewers 12-34.
On average, “Liars” has been adding nearly 1 million total viewers to its weekly total in Live+7 (full-week time-shifted playback), going from about 1.8 million to 2.8 million.
On the social media front, Tuesday’s finale has become the most tweeted cable telecast of 2015, according to Nielsen Twitter ratings, amassing nearly 1.3 million tweets (48 share) by over 343,000 unique contributors. Thanks also to an all-day catch-up marathon, “Liars” attracted a series-record 2.2 million tweets for the day
On Instagram, “Pretty Little Liars” is the No. 1 followed scripted series with over 2.1 million followers, well ahead of AMC’s “The Walking Dead” and Netflix’s “Orange is the New Black.” It’s also the No. 1 scripted show on Pinterest.