Professional Bull Riders Aims to Boost Profile with CBS Documentary

The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football.

Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in Las Vegas, a five-day event that marks the end of the league’s 26-week season. The special will highlight the league’s top contenders, who are marquee names on the bull riding circuit: J.B. Mauney, Jared Allen, Jesse Byrne, Tanner Byrne and first-time world finalist Bonner Bolton.

“Danger on the Dirt” follows WME | IMG’s acquisition of PBR earlier this year, a deal made in an effort to expand the company’s horizons in TV and live events. With help from its new parent company, which is in the business of grooming stars, the Dec. 27 documentary marks another step in the campaign to establish PBR as a sports league in the minds of casual viewers.

The special hails from David Neal Productions, the company that produces the telecasts of PRB events that that air on CBS and its cable sibling CBS Sports Network. The football adjacency makes the Dec. 27 time slot a prime opportunity for PBR.

“In the PBR, it’s routine for 150-pound human athletes to take on 1,800-pound bulls in a clash of athleticism and pure grit,” said producer David Neal. “It’s a sport that’s inherently dangerous and real courage is prerequisite.”

PBR CEO Sean Gleason called the special “an unvarnished look at some of the PBR’s most fascinating individuals as they battle through the most grueling season in PBR history.”

 

More TV

  • Sky TV Logo

    Fox Still Expects Sky Takeover to Go Through, but Opponents Rejoice

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

  • 'The Bachelor' Recap: Arie Luyendyk Jr.

    'The Bachelor' Recap: Arie Luyendyk Jr. Faces 'The Bekah-ning'

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

  • CBS Orders Pilots From Gloria Calderon

    CBS Orders Pilots From Gloria Calderon Kellett, Amanda Green, Michelle Nader

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

  • NBC Orders FBI Drama 'The Enemy

    NBC Orders FBI Drama 'The Enemy Within' From 'Mentalist' Writer to Pilot

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

  • Timeless

    TV News Roundup: 'Timeless' Sets Season 2 Premiere Date on NBC

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

  • "The Matrimonial Metric" -- Pictured: Sheldon

    Delayed Viewing Ratings: 'Big Bang Theory' Winter Premiere Starts 2018 Strong

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

  • Morgan Freeman and Peter Dinklage Bring

    PepsiCo's Super Bowl Commercial for Doritos, Mountain Dew is Two Ads in One

    The Professional Bull Riders is looking to boost its profile and standing as a sports league with an hourlong documentary special to air Dec. 27 on CBS in late afternoon time slots following NFL football. Titled “PBR Danger on the Dirt,” the documentary will follow PBR riders on the road to the world championships in […]

More From Our Brands

Access exclusive content