Further bolstering its young female-skewing programming slate, Oxygen has announced five new unscripted series in development, including two dating competition shows and a crowdfunding startup series.
“Swipe for Love,” an online millennial dating game show, has a group of eager young singles, and their online dating profile pictures, go in front of a live studio audience in hopes of finding “the one.” Potential couples will be matched based on their “swipes” and social-media “likes” to compete in a series of challenges designed to test and reveal chemistry and compatibility. The project is produced by Wilshire Studios with David Friedman exec producing.
“The Ultimate Relationship Test” puts 10 couples to the test with large-scale challenges, ranging from physical to mental, to win money. While one contestant competes, their significant other bets a sum of cash, based on how they think their partner will perform. The challenges will showcase how intimately each partner knows the other, while exposing the strengths and weaknesses of their relationship. The competition series hails from A. Smith & Co. Productions with Arthur Smith, Kent Weed and Guy Hameiri serving as exec producers.
Also among the new projects in development at the cabler is “Dead Clean” from Lime Pictures and All3Media America. The series revolves around a group of millennial women doing “dirty work” for Xtreme Cleaners, a company that cleans some of the filthiest places — crime scenes, hoarders’ homes and meth labs — from New Orleans to Baton Rouge. Exec producers are Kate Little, Claire Poyser, Derek McLean, Stephen Lambert and Eli Holzman.
“House of Black Diamond,” from Thinkfactory Media, follows six members of a successful drill team who all live together. From personal politics to competitions, the series documents the team as they work hard to hold onto their status as the most decorated drill team on the West Coast. Adam Reed, Adam Freeman and Leslie Greif are exec producers.
“Start Me Up,” hailing from Soshefeigh Media and Wilshire Studios with exec producers Matt O’Brien and René Brar, brings the online crowdfunding phenomenon to TV for the first time. Each episode follows three contestants determined to launch a new campaign, business or cause, as they work with an expert team to create the ultimate 90-second pitch video. At the end of each episode, all three videos will go onto Oxygen.com, where viewers will have the opportunity to donate money to the projects they love the most, and the video that raised the most money will be revealed on the following episode, awarding the winning contestant with a $25,000 grand prize.
Of the new development projects, Cori Abraham, senior VP of development and international of Oxygen Media, commented: “Inspired by millennials who express themselves and their ideas in innovative and diverse ways, these five new projects reflect Oxygen Media’s commitment to sharing fun and meaningful stories that resonate with our audience.”