Nickelodeon Plans October Launch for ‘The Splat!,’ a Block of Classic 90s Programs

"Hey Arnold!" Steve Viksten
Nickelodeon

Nickelodeon is about to give kiddie viewers something new in the form of something old: favorite shows from the 1990s.

The Viacom-owned outlet has plans to launch “The Splat!,” a programming block featuring series from the network’s heyday, starting in October, according to a person familiar with the situation.

The exact series slated to get the spotlight and the times they might be shown could not be learned, but Nickelodeon has no shortage of programs that have become cultural touchstones to teens and pre-teens who have likely moved on from the network. Past ’90s series include everything from “Rocko’s Modern Life,” which debuted in 1993, to “Salute Your Shorts” (1991) to “The Secret World of Alex Mack” (1994). And that short list doesn’t include mega-hits like “Rugrats” (1991).

The programming maneuver comes as many kids’ programmers are scrambling to stem significant ratings losses that have resulted from many of TV’s youngest viewers migrating to streaming-video, mobile tablets and smartphones and subscription-on-demand services offered by Netflix and Amazon.

A website touting the advent of “Splat!” has launched at http://www.thesplat.com, and YouTube now offers a page devoted to “The Splat” as well, with minimal offerings. The page is festooned with characters from programs like “Ren & Stimpy” and “Hey Arnold!” A Twitter feed, @thesplat, is also up and running. The social-media efforts were reported previously by BuzzFeed, among other outlets.

The initiative is believed to be separate from another development effort by Nickelodeon that would revive some of its classic series with new original episodes and storylines that are buffed and polished for current audiences.

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  1. cometfire says:

    Remember when cartoon network and disney did this, and it failed horribly because the only reruns played were a select few of the exact same episodes that were heavily edited, even if there were 100’s of episodes from a series? If they don’t just rerun the exact same episodes over and over, and don’t edit episodes it so it’s more “appropriate for today’s kids, even though what they cut wasn’t anything bad at all.

  2. celrock says:

    Oh my gosh this is wonderful news! I’ve been introducing my nephew to Rugrats ever since he was very young, but he’s only been able to watch it when I bring over the DVD’s, because The 90’s Are All That, where it airs on weeknights as of late, comes on after his bedtime. Now, thanks to this new channel, The Splat, perhaps we’ll have our favorite Nickelodeon shows from the 90’s on at more decent times of the day, not only for our own nistalja, but at better times for our kids, nieces and nephews to be able to enjoy the wonderful shows from way back in the day too, being subjected to quality programming that teaches morals and has really funny moments that are appealing to both, young and old, unlike half the stuff that’s aired today. And as for the revivals, this is a good step in the right direction, as pulling out this channel around the time when the Neilson ratings are being calculated, will give TV channels like Nickelodeon, a better idea based on ratings at hours of the day when kids are watching, what shows to bring back in terms of the revivals they’re planning, gumming down the list a little bit, since there are so many shows to choose from to bring back revivals of, those that Nickelodeon still owns that is, or hasn’t fired their producers due to this or that or the other, Doug and Ren and Stimpy come to mind when bringing up such examples, well, to put it simply, based on what shows get the highest ratings on The Splat, will better Nickelodeon’s decisions on which shows to consider reviving come the new year, as some shows are coming up on big milestones in history. Rugrats turns 25 next August, Hey Arnold turns twenty at some point in 2016, forget when it premiered in 1996, but you get the picture. If any of these shows are going to make a come back to celebrate such big anniversaries in their history, let’s make sure it’s what the people want before going through all of the trouble, and The Splat, will help with this process.

  3. kyl416 says:

    Uh these shows haven’t been hiding anywhere, between Nick, Nicktoons and TeenNick they have been airing nonstop since the 90s. Give us something that hasn’t been seen since the 90s like Welcome Freshmen.

  4. Enrique Perez says:

    Why is on heyday???!!!! Because it is not on Dish! Or in Freeview and Sky TV!!
    You guys make me very SSSAAAAAADDDD!!!!!!!!
    !!!!

  5. AP says:

    How about you call me when The Splat is available online WITHOUT A STUPID CABLE SUBSCRIPTION! No way i’m going back to cable to get this ONE channel where I have to subside Kim Kardashian, Bruce Jenner, The Robertsons, The Willis Family, 100 channels of infomercials, and the overpaid sports teams. If this channel is targeting millenials and us 90’s kids, it’s either stream online with no cable subscription required or this channel will go nowhere fast.

    • Same…..even though my mom has a tv subscription(21 and live at home still can’t afford to move out)…I rarely watch the box anyways. I’d rather have it streaming or as a app on apple tv, or roku(I just wish these channels would have a way to pick and choose which ones you get and either watch ‘live’ or on demand on a streaming box…)..

      Also Brian it’s not a block it’s a channel…fact check next time or use the proper words

    • AP says:

      “Subsidize” Sorry for the spelling error

  6. Tim says:

    I don’t see the point of changing the 90’s Are All That to the Splat if they’re just going to air it from 12AM-4AM. Just keep it the same. They’re only going to rerun the same six or seven shows over and over again anyway.

  7. Blake Good says:

    I liked Hey Arnold! To me, it was like a spiritual successor to The Wonder Years but animated and in set in the then present day of the 90s and 2000s instead of the 60s and 70s!

  8. kat0711 says:

    Call me when they add Don’t Just Sit There and You Can’t Do That On Television

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