As senior vp of digital, Ascheim will take over responsibilities previously handled by Julian March and and Richard Wolffe, who have left the company. Lack emphasized the importance of streamlining NBC News-related digital management especially now that the Peacock has invested in digital news dynamos Buzzfeed and Vox.
“Nick’s mission will be to chart a path for our digital brands and platforms that reflects the greater integration of NBC News and MSNBC – especially when it comes to product and partnering with technology and sales,” Lack wrote in a memo to staffers sent Tuesday. “Our digital efforts will now be united under one leader who will also have the important charge of working with our new partners at Buzzfeed and Vox to seize the opportunities presented by those investments.”
Ascheim had served as senior VP of consumer digital for BBC Worldwide America since 2011. He also held digital exec roles at the Associated Press and New York Times. He reports to Lack.