Levin will oversee programming efforts outside of the league’s core game schedule, including the Super Bowl half-time show, according to the Wall Street Journal. NFL execs told the Journal that Levin would be tasked with developing a range of original programming.
Levin most recently spent several months at Xbox Studios last year, joining just before Microsoft pulled the plug on the original programming venture amid widespread layoffs at the software giant.
From the mid-1990s through 2004, Levin was a top exec at the WB Network. Later he co-founded the digital production outfit Generate, now part of Alloy Media.