Dick Clarks New Years Rockin Eve

Audiences continue to choose ABC as their New Year’s Eve viewing choice, with the Alphabet’s latenight coverage of the most recent ball-dropping topping the combined ratings of its competition by an even bigger margin than in the previous year.

According to Nielsen estimates released Monday, “Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest” averaged 22.7 million viewers from 11:30 p.m. to 12:38 a.m., down a smidge from 2013 (22.8 million), which had seen the program’s largest audience in 13 years. In the adults 18-49 demo, its 9.2 million viewers was up 2% from 2013 (9.0 million).

“New Year’s Rockin’ Eve” dominated the combined audiences of NBC’s “New Year’s Eve with Carson Daly – Late Night” and Fox’s “Pitbull’s New Year’s Eve Live” by 75% in total viewers (22.7 million vs. 13.0 million), up from 64% one year earlier. And in adults 18-49, this year’s margin of 59% (9.2 million vs. 5.8 million) was up from 45% in 2013 (9.0 million vs. 6.2 million).

In both total viewers and adults 18-49, the 2014 edition of “New Year’s Rockin’ Eve – Part 1” was ABC’s top-rated telecast since the Oscars in early March.

A later “New Year’s Rockin’ Eve” segment (1:09 a.m. to 2:07 a.m.) averaged 6.7 million viewers — the second largest audience to date for this window, behind only the record-setting telecast of one year earlier (7.0 million).

ABC also dominated primetime on New Year’s Eve with countdown festivities, as its 2.8 rating in adults 18-49 from 8 to 11 p.m. beat the combined tallies of NBC, Fox and CBS (2.5).

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