NBC’s Lester Holt Leads Evening-News Race, Despite Slide In Demo

NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet.

Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of 25 and 54, the demographic most desired by advertisers in news programming, for the five days between March 2 and March 6. That figure represents a 2.9% dip in viewers in that category from the previous five-day period.  Meantime, ABC’s “World News” attracted 2.30 million in the demo, approximately 2.95% less than the previous period, while CBS’ “Evening News” captured 1.78 million, representing nearly a 9.2% fall from the previous period’s figures.

Holt’s newscast is under scrutiny because of what it lacks: Brian Williams, the longtime NBC evening-news stalwart who is in the midst of a six-month suspension owing to his falsification of an account of  a reporting trip he made to Iraq in 2003. In the wake of that disclosure, NBCUniversal has set a new senior executive, Andrew Lack, over NBC News and MSNBC, prompting speculation that Lack, a former NBC News chief who has old ties to Williams, might seek to bring him back to the fold earlier than expected.  The findings of an internal investigation into Williams’ behavior as well as Holt’s ability to maintain a lead are two factors NBCU is likely to consider.

Under Holt, “Nightly News” has continued to lead the broadcast networks in terms of overall viewers. In the most recent five-day period, “Nightly News” attracted an average of about 9.74 million, rising just 0.7% over the previous week. ABC’s “World News” lured an average of about 9.25 million, down about 2.28% from the previous period. CBS’ “Evening News” secured an average of 7.65 million, down about 4.73%.

More TV

  • Godless

    TV Review: 'Godless' on Netflix

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

  • The Office

    TV News Roundup: Comedy Central Acquires All Nine Seasons of 'The Office'

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

  • 50 Cent Power

    Curtis '50 Cent' Jackson Extends Overall Deal With Starz

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

  • Megyn Kelly

    Megyn Kelly Sees Ratings Lift With Donald Trump Accusers Interview

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

  • Tavis Smiley Suspended by PBS Amid

    PBS Suspends 'Tavis Smiley' Following Sexual Misconduct Investigation (EXCLUSIVE)

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

  • Variety Best TV Shows of 2017

    The Best TV Shows of 2017

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

  • Gunpowder

    TV Review: Kit Harington in HBO's 'Gunpowder'

    NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet. Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of […]

More From Our Brands

Access exclusive content