In a bid to offer more provocative programming, Spanish-language cable network NBC Universo will launch the Mexican drama series “Cronica de Castas” on April 19.
The nine-episode series stirred considerable interest in Mexico given its subject matter and the popularity of its helmer, actor Daniel Gimenez Cacho, who made his directorial debut on the series.
Shot in Mexico City’s infamous Tepito black market, the series aired this time last year in Mexico on pubcaster Canal Once, which pulled out all the stops in a promotional campaign. Made for an above-average budget with up to 800 extras, “Cronica de Castas” (Chronicle of Class) tracks a cast of characters from different socio-economic backgrounds. Set in the neighborhood also known as Barrio Bravo, series takes up racism, bigotry and other social issues.
“Just as the series stirred deep emotions of many in Mexico, we expect Latinos here in the U.S. will also be moved by its great storytelling, polarizing characters and arresting moments,” said Margie Moreno, NBC Universo’s VP of programming. “Cronica de Castas” is a co-production of Canal Once Mexico and Ojo De Hacha Prods.
NBC Universo, the cable sibling of Telemundo, also aims to court its younger viewers by making “Cronica” episodes widely available across online, mobile and VOD platforms.
The former Mun2 channel was relaunched with a new moniker and brand focus on Feb. 1. NBC Universo targets Hispanic adults in the 18-49 demo.