NBC Developing Drama Based on Cosmopolitan Magazine (EXCLUSIVE)

NBC has nabbed a show based on Cosmopolitan magazine with a script commitment plus penalty, Variety has learned exclusively. The series would be exec produced by Cosmo editor in-chief Joanna Coles.

With the full support and involvement of Coles, the fictional series is inspired by the editor, giving a glimpse into the lives — and love lives — of the staff responsible for the number one women’s magazine in the world.

Just like the readers they cater to, the characters’ struggles are about balancing career and family, finding your identity, and according to the logline, “having the most mind blowing orgasms,” while getting your heart broken and managing friendships — all while wearing the perfect pair of jeans to flatter any body type.

The untitled Universal Television project hails from scribe Sarah Watson, who is under an overall deal with the studio and was an exec producer on NBC’s “Parenthood.” Watson will serve as an exec producer on the Cosmo show, along with Coles, Ruben Fleischer and David Bernad, and co-producer Holly Whidden, the director of editorial brand strategy for Hearst Magazines, which houses Cosmopolitan.

The drama is not the first go at a Cosmo-based series at NBC. Last year, “Sleeping With Other People” writer/director Leslye Headland penned a comedy script, inspired by the women’s magazine, for the network with the same producing team, including Coles. That project was about a woman who restarts her life as the sex editor for a prestigious New York-based glossy.

The new script — this time, a drama — is a different take on Cosmo from a new writer, Watson, who is currently under an overall deal at Universal. Though fictionalized, the show in contention for the 2016-17 season appears to be more based-on the magazine, rather than inspired-by.

For NBC, this is not the first fashion-based, city-set series in the works this development cycle. Model Cindy Crawford is exec producing “Icon,” a show about the 1980’s modeling wars.

Fleischer and Bernad are producing the Cosmo project via their shingle The Distract. The duo is currently in production on America Ferrera’s upcoming NBC comedy “Superstore.”

Watson is repped by UTA and attorney Ken Richman. Fleischer and Bernad are repped by CAA.

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