MSNBC Communications Chief Rachel Racusen to Return to White House

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Rachel Racusen, who joined MSNBC in December as its new vice president of communications, is returning to the place from which she came — the White House.

Racusen, who had been an associate communications director at the White House before joining the NBCUniversal cable-news outlet, will rejoin the Obama administration as a strategic communications adviser, she confirmed Friday.

“I’ve been lucky to get to work with the great team at MSNBC,” Racusen said in a statement provided by email. “Unexpectedly, the White House reached out with an exciting opportunity to help spearhead long-term communications priorities during their ‘fourth quarter,’ and it will be an honor to return to work for the President and his administration in this new capacity.”

Racusen leaves as MSNBC is in the midst of a transformation, maintaining its progressive lens on the news while at the same time attempting to draw a broader audience to its programming. The network’s ratings have fallen as CNN has grown more competitive in the last two years and MSNBC president Phil Griffin has reworked the network’s daytime schedule to make it more responsive to breaking news. The network has added new talent through its Shift streaming-video portal while enlisting noted chef and food advocate Tom Colicchio to cover news of nutrition and eating.

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  1. Maureen J Quinn says:

    Why in heaven’s name you took Ed Schulz away is beyond me and Alex Wagner too. It appears with Luke and Chuck you are working on having the most boring line up possible. Chuck Todd is awful on every possible level. No original thinking…A lazy interviewer. A whole bunch of boring guys. Wow!!

    Could you not market yourself as the news behind the news. Trying to be the same as a lot of other channels makes no sense. Differentiate more…The on the road stuff is excellent and illuminating.

    Maureen

  2. Mike says:

    How is/was this not a conflict of interest? Churn out lib propaganda, then go back to the party, rinse and repeat.

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