Layoffs Hit Viacom’s TV Land; Esquire, E! Consolidate Marketing Posts

Layoffs have been implemented at TV Land Thursday, a cost-cutting move that is part of the recent restructuring of the cable network management of parent Viacom Inc.

Viacom CEO Philippe Dauman warned last month that layoffs were coming as the company grapples with a downturn in ratings and broader industry changes. It’s not immediately clear how many positions were eliminated at TV Land.

The pink-slips are part of a restructuring unveiled last month that winnowed Viacom’s cable holdings from three distinct groups to two, one for music and entertainment headed by Doug Herzog, the other for kids and family fare headed by Nickelodeon chief Cyma Zarghami. TV Land was rerouted into the Nickelodeon structure after previously being part of the entertainment side. The layoffs hit TV Land’s PR and marketing departments in particular as there were redundancies with execs already in place within the Nickelodeon/kids and family realm.

Executive shakeups and departures have been rippling through Viacom in the past few weeks, from the departure of Paramount’s production chief Adam Goodman last week to the exit of nearly 30-year company vet Van Toffler, head of the MTV Networks group, late last month.

“Today’s changes are part of the process of realigning our resources to meet the new needs of the organization,” Viacom said in a statement.

Consolidation at major cable groups is happening across the industry. At NBCUniversal, E! and Esquire Network recently merged their marketing departments.

“To more fully align the E! and Esquire marketing department we have restructured the team and as a result Leigh Anne Gardner and Tim Rosta are leaving the company. We thank them for their contributions and wish them the best,” an NBCU spokeswoman said.

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