Ratings: Early Signs Point to Solid Tune-In for E!’s ‘I Am Cait’

I Am Cait
Courtesy of E!

Viewership details won’t be available until Tuesday, but overnight ratings suggest good — but not spectacular — interest Sunday night for the premiere of Caitlyn Jenner’s E! docuseries “I Am Cait.”

In Nielsen’s metered-markets, “I Am Cait” averaged a 2.1 household rating to tie with TNT’s “The Last Ship” as the top cable program of the night. Other top cable shows were HBO’s “True Detective” (1.5), TNT’s “Falling Skies” (1.5) and HBO’s “Ballers” (1.2). Last week, a similar overnight rating for “The Last Ship” translated into a little over 3 million viewers.

Review: I Am Cait

In May, a two-night “All About Bruce” episode of “Keeping Up With the Kardashians” averaged about 2.75 million viewers in Nielsen’s “live plus same-day” national estimates, or nearly 40% more than the show’s prior three-week average with regular episodes.

An estimated 87,000 Tweets about “I Am Cait” reached a unique audience of 2.77 million on Sunday night, according to Nielsen Twitter TV Ratings. That makes it the week’s No. 1 series in unique audience reached, solidly ahead of No. 2 “The Bachelorette” on ABC (2.23 million).

According to ListenFirst’s Digital Audience Ratings for Television, which measures digital engagement across the television landscape, Sunday’s premiere of “I Am Cait” generated roughly 1.64 million engagements — about as many as the combined recent recent E! premieres of “Keeping Up With the Kardashians” in March (1 million), “Botched” in April (433,000) and “Total Divas” earlier this month (225,000). The measurement is based on an algorithm that examines fan engagement with television programs across Facebook, Google, Instagram, Tumblr, Wikipedia and YouTube.

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  1. But all in all, it could have—quite easily, I’m afraid—been worse. Caitlyn and her trans “sisters” and instead aimed them at the never-failing ratings machine that her family has built.

  2. Sally says:

    Anyone besides me just plain not interested? I say live and let live. Nothing new here. I’m still not convinced that this is anything more than a money making opportunity for Bruce/Cait.

  3. Just curiosity. It will fall off.

  4. Pharo says:

    MATTHEW AND COLE..YOU R THE ONES WITH MENTAL ILLNESS AND R SIMPLE-MINDED…SHOW WAS GREAT.AND SAVED SOME LIVES…

    • Cole says:

      “Saved some lives?” And how would you know that? It probably has ruined many more lives that it saved.

  5. Matthew says:

    REALLY hoping this sideshow attraction crashes and burns.

    • Darrell Finn says:

      It was SO GOOD. I love seeing shows about kindness and empathy. I don’t like shows about people like Matt and Cole — dark, revolting shows about humanoid scum.

  6. Cole says:

    mental illness should not be a spectator sport.

  7. Thought show was going to show Jenner’s journey to changing but was more about looks/clothing. Would like more about the physical/psychological adjustments. Best moment was with honesty of Jenner’s mother. Kyane West’s behavior showed how difficult it is for the family to adjust. He looked out of place but supportive of Kim. This can not be easy for the family.

  8. Jeremy Gable says:

    We do. It’s called “The 700 Club”.

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