Fox Business Network has arranged for its coverage of a coming Presidential debate to be made available to a broader array of cable and satellite subscribers – even if their current programming packages do not include the network.
Distributors that carry Fox Business on a higher digital tier -DirecTV, Suddenlink, Mediacom, Frontier, Wide Open West, and Cable One, and a number of National Cable Television Cooperative member companies – will “unbundle” FBN, making the channel available to their entire subscriber base ahead of the debates, not just the customers who elect to receive it. Fox Business is typically on an expanded basic tier on some of the nation’s bigger distributors, including Comcast, Time Warner Cable, Charter, Cox, and Cablevision.
The effort shows what one of the debates can mean to the network broadcasting it. Ratings for Republican and Democratic debates broadcast in recent weeks by Fox News Channel, CNN and CNBC have been well above viewing norms. For Fox Business, the next debate represents a chance not only to showcase Maria Bartiromo and Neil Cavuto, who will moderate the event along with Wall Street Journal editor Gerard Baker, but also a crack at touting the network to viewers who don’t regularly watch it.
“The debate falls at a pivotal time in the election cycle and through the help and support of these partners, many more of their customers will have access to it on November 10th,” Tim Carry, executive vice president of distribution for Fox Business Network and Fox News Channel, in a prepared statement.
The next Republican debate will be presented by Fox Business, which is owned by 21st Century Fox, and The Wall Street Journal, which is operated by News Corp., a sister company also controlled by Rupert Murdoch. Fox Business said the debate is expected to focus on jobs, taxes and the general health of the economy, as well as domestic and international policy issues. The debates will begin at 6 p.m. eastern and 9 p.m. eastern and air live from the Milwaukee Theatre in Milwaukee, Wisconsin.