Endemol Shine North America and Just Entertainment Studios have inked a development deal with Hologram USA and FilmOn TV to develop television programming with hologram technology, bringing past iconic entertainers back to the screen, Variety has learned exclusively.
Under the new pact, Endemol Shine North America and Just Entertainment have the exclusive rights to develop unique television formats, based on Hologram USA’s patented technology and life rights to some of the world’s most influential names including Whitney Houston, Buddy Holly, Patsy Cline and Andy Kaufman.
In addition to development plans, the companies are teaming up on a television series that will document celebrity hologram tours.
“Today more than ever, TV needs big live events and what’s bigger than the greatest acts of all time coming back to life to perform live? Or better yet, performing for the first time with some of today’s most successful artists,” said Just Entertainment Studios CEO Justin Hochberg, who announced the partnership on Friday, along with Hologram USA founder and CEO Alki David and Endemol Shine North America COO Ben Samek, who added, “Hologram USA has proven to be the world’s leader in this space and we’re truly excited by the myriad options that both their technology and celebrity relationships offer us in developing unprecedented TV programming with the team at Just Entertainment.”
Hochberg continued, “Only Alki David and Hologram USA could have thought of this and we couldn’t be more excited to be partnering with them.”
“We have the biggest and most exciting technology changing the entertainment industry, so naturally we went with the biggest and most exciting creators of television, Endemol Shine North America and Just Entertainment, as our partners,” David commented. “The stories we’re telling with this new medium are incredible, and the TV programming we’ll create together will add unbelievable reach to new audiences.”
David, along with his company’s SVPs David Nussbaum and Gary Shoefield, will serve as exec producers on all projects created from the new partnership. Hologram shows and live performances created under the deal will be presented by FilmOn TV Networks’ FilmOn.com.
The innovative deal comes months after Hochberg’s Just Entertainment shingle signed an overall deal with Endemol Shine North America. At the time, Eden Gaha, president of unscripted television for Endemol Shine USA, teased the reality producer would be working on “the next generation” of global TV formats and branded digital content.