‘Empire’ Breaks Records on Twitter, Cast’s Following Grows

Empire Fox
Courtesy of Fox

Fox’s hit “Empire” isn’t just breaking ratings records. It’s making waves on social media, too.

Tweets from last week’s “Empire” finale — which drew in a whopping 17 million viewers overall — were viewed more than 112 million times by about 5.9 million people, according to Nielsen data. Its 2.3 million tweets generated overall makes it the most-tweeted about telecast since Nielsen started measuring.

The cast, which often live-tweets episodes as they air, has benefited over social quite a bit. On March 18, the day of the drama’s finale, alone, Jussie Smollett, who plays Jamal Lyons, jumped from 54k followers to 204k, and his tweets were seen more than 6.5 million times. See below a chart of Smollett’s follower growth, courtesy of Twitter.

In another dramatic follower jump, Trai Byers, who plays Andre Lyon, went from 245 followers to more than 77k throughout the course of the first season. Castmember Grace Gealey went from 368 followers to 67k throughout the season.

However, one of the major “Empire” castmembers was a little late on joining Twitter. Lucious Lyon himself, aka Terrence Howard, didn’t join the social-media platform until this past weekend. He quickly amassed 45k followers.

Taraji P. Henson, who already had an impressive 2.9 million Twitter followers before the show began, ended the first season with 3.2 million followers, gaining 39k the day of the finale.

For the show’s penultimate episode on March 11, the cast gathered at the Fox offices to live-tweet. Their efforts drew 750,258 tweets — the most tweets for a single hourlong episode (the finale was two hours long).

See below more charts following the Twitter growth of the “Empire” stars.

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  1. annie condry says:

    I think my son kc, will be good on empire, every one says he looks like little wayne, ididnt believe it until i seen poeple ask him where is his father little way. He hates it.

  2. NO MATTER WHERE ONE GOES EMPIRE IS WHAT THEY ARE TALKING ABOUT.TODAY PASSING A FYE STORE WHERE CD IS BEING SOLD,JUSSIE AND BYSHERE APPEARANCE SCHEDULE WAS CHANGED.THE LADY COMMENTEDMSHE IS GOING TO BE LOST TONIGHT BECAUSE EMPIRE WONT BE ON.I STATED I WONT,ILL DO ON DEMAND,AFTER I WATCH CRIMINAL MINDS.I WATCH EMPIRE EVERY DAY.WILL UNTIL ON DEMAND REMOVES IT.

  3. Stephanie says:

    Perhaps writers and producers will finally see that non pay for stations have a great following with more diverse programming. You don’t have to call it who you want to attract. Families enjoyed Empire and word of mouth got the viewers. If you make it they will come.

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