‘Dukes of Hazzard’ General Lee Toys Nixed Amid Confederate Flag Backlash

Dukes of Hazzard Confederate Flag
Courtesy of CBS

Warner Bros.’ consumer products division has decided to cease licensing replicas of “Dukes of Hazzard” character General Lee’s vehicle with a Confederate flag on the roof, as efforts to remove the flag from statehouse grounds and other public spaces gains momentum in the wake of last week’s shootings in Charleston, S.C.

“Warner Bros. Consumer Products has one licensee producing die-cast replicas and vehicle model kits featuring the General Lee with the Confederate flag on its roof — as it was seen in the TV series,” said a spokesman for the studio. “We have elected to cease the licensing of these product categories.”

“Dukes of Hazzard,” which ran from 1979-85 and was adapted into a 2005 feature film, was part of an era of Southern chic, including movies like “Smokey and the Bandit” and Southern classic rock. “Dukes” featured “two good ol’ boys” who perpetually eluded sheriff’s deputies in their ’69 Dodge Charger, with the Confederate emblem painted on top.

Retailers like Amazon, Sears, eBay and Walmart announced Tuesday that they would no longer sell products featuring images of the Confederate flag.

Although the Confederate imagery was part of “Dukes of Hazzard,” and was used in merchandising and other imagery by the ’70s band Lynyrd Skynyrd, politicians and businesses have called for its removal as it has been used as a symbol of white supremacy.

While the flag may have been a pop culture symbol of Southern rebellion and heritage back in the ’70s, in the past generation it increasingly is viewed differently, a reminder of slavery. Even in the “Dukes of Hazzard” feature in 2005, the Duke brothers get some blowback for driving in a vehicle featuring it.

On CNN on Tuesday, former Rep. Ben Jones (D-Ga.), who played Cooter on “Dukes of Hazzard,” said the show “featured a Confederate battle flag in a very positive context, in a place where there was no racism.”

“I know the world’s not like that, but you must understand that that flag has been seen and is now seen also in positive contexts,” he said. “It’s been used by racists, by horrible people such as this man who killed those people in Charleston. A terrible thing. I’m sure he’s also used the American flag.”

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  1. nunya business says:

    You can be sure that he motivation behind Warner Bros dropping the product was all about PROFIT not who it might offend. i’s all about money and greed with them, not consideration and empathy.

  2. Rollie says:

    Since when did the world we live in become a place where you have a right to not be offended? I certainly get offended by things other people do or say from year to year, but that doesn’t give me a right to have control over what people do or say. To the point, any flag or symbol can and does offend someone somewhere and is impossible to avoid. For instance, the American indians were removed from their homelands during the Indian Removal Act. The flag those natives saw that flew over the land is the United States flag. Do you think any of these Native Americans decendants have a legitimate right to be offended by an United States flag and could make demands similar to the NAACP? So, if the Native Americans don’t have a right to make any demands to have the United States flags removed/banned, then how can anyone have any flags removed? Use some critical thinking and be objective not subjective.

  3. Jaddy Baddy says:

    Divide and conquer, it’s what the
    Romans did; it’s what Napoleon
    did. It’s what the Egyptians, Assyrians,
    Mayan, Inca, Aztecs, English,
    Nazis, the Israelis, Russians, ISIS,
    Yankees did and do. You pick a
    subgroup out of a target territory:
    the Franks, the Philistines, Hamas,
    the Narragansett, Crow, the black
    slave population of The South, you
    set yourself up as the champion of
    this usually oppressed subgroup, you
    then stage an atrocity to claim
    immediate moral authority to
    intercede, then invade and conquer.

    Then spend the rest of eternity having
    your agents and spies fomenting unrest,
    staging various and sundry atrocities,
    first in one camp, then the other,
    setting up straw dogs and puppet
    regimes so the occupants spend their
    time fighting each other over trivial
    matters like statues and flags, instead
    of fighting their overlords. Slick. It’s
    what Empires Do.

    Rosa Parks chucks a lucrative career
    as a college educated Office Manager
    in the technological Mecca of 50’s
    Uhmerica, Detroit, to start over as a
    seamstress, in Montgomery, AL? Then,
    with her NAACP lawyer in hand,
    starts a civil rights strike, just
    when Texas oil is about to upset the
    balance of power in Watchington.

    Looks like the wife of a Southerner
    is about to get elected the first
    woman president, and a Rochester, NY
    radicalized preacher and his NAACP
    congregation pray over their hand
    picked white killer, then wait
    patiently in line while he massacres
    them? All to start a ruckus over a
    Flag? Ain’t we seen this movie, before?
    Are you that simple?

    In zones of military occupation:
    Scotland, Northern Ireland, Ukraine,
    ISIS, Palestine, The South; they can’t
    fight their overlords, they’d be crushed,
    instantly, so they fight each other,
    usually over trivial things like statues,
    flags, pool parties and who gets to lick
    the boots of their conquerors. Better,
    for the Yankee, to have Southerners
    fighting each other, than to have us
    fighting Them.

    Come on folks, are you that easy?

  4. Rudi Hanni says:

    The Rebel flag is simply a reminder of a group of states that seceded from the Union because the federal government was limiting their states rights. Slavery was just a part if the issue. Pulling the Rebel flag from Walmart, eBay, etc is just more race baiting by the liberals to make the minorities think the Democratic Party is their savior when it just keeps them more dependent on more aid and handouts. Slavery in the 21st century propagated by the ones claiming to be their voice.

  5. tf says:

    This is so lame, people have lost their minds. Meanwhile, college students everywhere still wear Che Guevara’s image on t shirts. I blame CNN, they’re just as bad as Fox news now, except for liberals…the confederate flag hunt was so low, such yellow sensational journalism, that the whole thing is just pissing me off, and funnily my views were much more moderate just a few days ago when people were still sanely making it about one government flag. The Dukes of Hazzard?

  6. Roger Tripskin says:

    While I do not in any way trivialize what happened recently in South Carolina—I do think that this is going a little too far. America is about free choice, this is exactly the opposite.

    • This is exactly about free choice. Warner Bros. wasn’t forced by the government to stop doing it; they chose to do it because the backlash in the consumer marketplace was significant enough that they would take a hit if they continued to market such an item.

      I don’t find myself offended by this one, singular use of the symbol, but I completely get the decision and it’s not about censorship. It’s about a corporate marketing decision.

  7. Noah says:

    Of course he defends it, his career consists of selling remnants and momentos devoted to a 40 year old TV show. Surprised he isnt a redneck riverboat casino greeter.

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