“Showtime felt it wasn’t right for them, but we think we’re the right place, particularly if you push it to the comedic hour world,” he says. The show had originally been conceived as a half-hour, but will be refashioned as an hourlong. It landed the 8 p.m. Monday slot, paired with “Jane the Virgin” to create a comedy block on the night. That’s new territory for the drama-centric CW.
The creators had shopped the show around after Showtime passed on it, and Pedowitz says he was impressed by its auspices.
“Crazy Ex-Girlfriend” hails from multihyphenate Rachel Bloom, “The Devil Wears Prada” writer Aline Brosh McKenna and director Marc Webb (“The Amazing Spider-Man”). Bloom stars as a woman who gives up her partnership in a New York law firm in search of happiness and romance in the Los Angeles suburb of West Covina. She wrote the pilot, along with Brosh McKenna.
“Rachel Bloom is a breakout,” Pedowitz contends. “The last time I felt like this was last year with Gina (Rodriguez),” the star of the network’s critically beloved “Jane the Virgin.”
Picking up the show “says we’re going to take chances,” he notes. “Unfortunately, we have to tone it down a little bit, because we’re a broadcaster and not pay cable. There are certain words we can’t use.”