Goldberg will lead the company’s efforts to expand into episodic content with an initial focus on unscripted television and will report directly to CEO Hanson. Previously a development exec at Ben Silverman’s Electus, Goldberg started his career at William Morris Endeavor. He is a producer on David Spade’s truTV prank show “Fameless,” which he developed and sold to the network with Silverman and showrunner Kevin Healey.
“Saul is extremely talented with exceptional instincts, great relationships, and an impressive understanding of the rapidly evolving television and digital marketplace,” said Hanson. “He is exactly the kind of executive we have been seeking to lead our burgeoning television activity.”
Covert Media launched last summer ahead of the Toronto Film Festival. The production, financing, and distribution company is a partnership between Sasha Shapiro and Anton Lessine’s private equity fund Media Content Capital (MCC) and Hanson, the former co-founder and chief operating officer of QED International who recently served as chief operating officer of Megan Ellison’s Annapurna Pictures. In September, Covert tapped veteran sales executive Elizabeth Kim Schwan as president, international.
“This is a tremendously exciting opportunity to launch Covert’s TV platform at a time when audiences have never been more thirsty for original, quality content,” said Goldberg. “I am thankful to Anton, Sasha and Paul for their backing, and to Ben Silverman for his brilliant tutelage.”