Cartoon Network Picks Up Global Rights to ‘Transformers: Robots in Disguise’

Hasbro Transformers: Robots in Disguise to

After acquiring the U.S. rights to Hasbro Studios’ newest “Transformers” series, “Robots in Disguise,” the cable channel will now also air the series in most major foreign territories as well.

In an expansion of its initial deal, Cartoon Network will air “Transformers: Robots in Disguise” on the company’s channels in Europe, Latin America, Asia, Africa and the Middle East this year.

“We are thrilled to have expanded our ongoing international relationship with Cartoon Network, freeing them to unleash our Transformers characters to the entire world starting early this year,” said Hasbro’s chief content officer Stephen Davis. “Fans everywhere will now be able to experience the humor, fun, adventure and cooler, lighter, brighter animated style that our Autobots and Decepticons deliver as we open up the next storytelling chapter in this beloved franchise.”

“Robots in Disguise” had originally been set to debut on Discovery Family, formerly the Hub, in spring 2015, but Hasbro Studios recently made the switch to Cartoon Network in order to better target the toy line’s core audience, boys in the 6-11 age range.

In the show, Bumblebee must step up to be leader in the years after “Transformers Prime,” and save Earth from a new Decepticon threat, assembling a new team of Autobots.

New “Robots in Disguise” bows after Hasbro Studios scored with a fourth live-action “Transformers” film through Paramount. “Transformers: Age of Extinction” earned more than $1 billion worldwide last summer.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 7

Leave a Reply

7 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. I remember when artists used detail instead of outlines filled with paint.

    Lazy

  2. Paully says:

    The Americanization of the much, much better Japanimation. I guess young kids don’t know the diff .. But they will.

    • Sidious says:

      re u kidding TOEI who did DBZ did the orignal movie. roots in anime here

    • Xap says:

      At what point was transformers ever “japanamation”???
      Unless youre referring to when it was orginally a japanese TOYLINE back in 82….

      You elitest douchenozels really are tiring, with your “i liked it better back when it was….”

      How bout, I just appreciate the fact that after 30 years, shits still relevant, and producing new material…
      Save your negativity for your moments of self reflection

  3. michelle says:

    haven’t they learned. There is one rule to Transformers. You don’t kill Optimus Prime. You just don’t. that’s what killed Transformers Gen 1

  4. cdhaskell says:

    I was wondering why I didn’t see Transformer on Hub network anymore . I can’t wait to see the first episode. Good luck to cartoon network.

More TV News from Variety

Loading