Bugs Bunny, Scooby-Doo Return in New Shows to Boost Boomerang

Bugs Bunny, Scooby Doo Return To

Time Warner is banking on some of its oldest stars to breathe new life into a cable network that has aired only reruns over the course of its 15-year history.

Scooby-Doo first appeared on TV in 1969 and Bugs Bunny debuted in 1938 and 1940, but the company believes the two characters  have enough strength in their limbs to carry a retooled version of Boomerang, the kids network that is part of Time Warner’s Turner unit, to new levels in an extremely competitive arena.

Sister unit Warner Bros. will develop 450 half-hours of original programming for Boomerang, in an agreement that marks the first time original programming has been developed exclusively for the network, which was borne out of a programming block on Turner’s Cartoon Network in the 1990s. The content will appear on all Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting outlets like Pogo, Boing, Toonami and the U.S. version of Cartoon Network.

The move was reported previously by the Wall Street Journal.

Time Warner in October said it would relaunch Boomerang by offering original programming while continuing to rely on vintage cartoons featuring such stars as Tom and Jerry as well as older Cartoon Network fare like “Foster’s Home for Imaginary Friends.” The network is also selling advertising for the first time in its history.

Efforts to lend more wind to Boomerang reflect the furious scrum among media companies to lure the youngest viewers – kids and pre-teens – to their fare. The rise of new kinds of digital media, including subscription-video-on-demand and streaming video, has given rise to fresh habits for viewing content, many of them adopted very quickly by younger consumers.

In recent months, Walt Disney has announced a spate of new offerings featuring both characters from Disney and Lucasfilm and newer ones for its Disney Junior and Disney XD networks. NBCUniversal’s Sprout has ramped up its production of original content. And Viacom’s Nickelodeon unveiled a subscription-video-on-demand service called Noggin that burnishes older cartoons and programs.

Boomerang will in the fall launch original series from Warner Bros. Animation. “Bunnicula” is an animated comedy series based on the bestselling children’s book of the same name, and follows the adventures of Bunnicula the vampire rabbit, who drains the juice of carrots and other vegetables, not blood, to boost his supernatural abilities. “Be Cool, Scooby-Doo!” is a 22-minute animated comedy featuring the Scooby gang, who this time will work to solve personal problems as well as mind-bending mysteries. In “Wabbit – A Looney Tunes Production,” Bugs Bunny stars in all-new shorts that have him match wits with classic characters like Yosemite Sam and Wile E. Coyote, as well as new foes.

Under terms of the new agreement, Boomerang will have expanded access to series from a portfolio of content created under Hanna-Barbera, MGM and Warner Brothers Animation – a total of 3,500 titles in all.


Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 16

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Sherri says:

    The new Scooby-Doo show be cool Scooby-Doo is terrible, I grew up watching Scooby-Doo I am 40 and this show the characters are not even like the original don’t mess a classic. My kids whom are 8 and 9 prefer the original over this.

  2. kaykyserkenny says:

    I was so excited to finally get Boomerang, then I discovered that it was NO LONGER the place to see classic theatrical and television cartoons—strike one. Then, the new re-launch came about, featuring internationally-produced programs—strike two. Now, a new Bugs Bunny show, the previews of which make “The Looney Tunes Show” look good—strike three. There should be a place for all of the above, but NO place is being offered for pre-1970. Sure, I’m old(56) and I’ve always liked entertainment from before my time, but can’t there be one channel for me? I’ve seen the Tom and Jerry theatricals too many times…would like to see some other greats(Popeye, Woody Woodpecker, Heckle & Jeckle, etc.).

  3. lonestarr022 says:

    This is a boomerang i hope to throw that never comes back.

  4. Helen says:

    Boomerang is awful and irrelevant now. It runs the same 7 shows over and over. The new re-brand makes it look like a preschool channel with that horrible 6 year old announcer.

  5. If they would air the pure original classics instead of these constant remakes, more people would be watching. Also, the schedule is too repetitvte. All they air are remakes under the Scooby Doo, Looney Tunes, and Tom and Jerry franchises.They don’t air the more obscure classics like Top Cat, Yogi Bear, Richie Rich, Popeye, Renelope Pitstop, and the others that they use to air.Plus instead of airing a different show like half hour, they air each show for an entire hour. That takes up time that could have been used for other shows. Variety and a schedule that is not repetitve will make the channel watchable again. If only the decision makers at Cartoon Network listened to what the fans want and not what they think the fans want, the channell would be better and the fans wouyld be happy. And I agree with Steven about Boomerang needing to be part of the cable package and NOT the premium package.

  6. JOE S HILL says:

    Waste of Time,is right! where do these people come from,,to think that all their CGI masturbation will ever be successors to the likes of classic Warner Bros. cartoons,or any of the vintage MGM and Hanna-Barbera productions,,NO WAY!!

  7. RG says:

    It will be a waste of time if they continue to corrupt the original nature of these beloved cartoons. Write them in their original format and vision, and they should do well. For example, Fred was never the idiot current versions portray him to be. Bugs Bunny was never as “salty” or “sour” as current versions portray him. Also, bring back the introduction to culture, like operatic music, that was in the original Bugs Bunny. Things like that.

  8. safistikaytdlayd says:

    I agree with many of you! If they had kept the original programming, with all the great “oldies but goodies” I don’t think Boomerang would have the problems they’re facing now. A lot of the new programming they air is just horrible (IMHO)!! Just as another commenter posted, if Boomerang would become part of a regular package not a premium package for the cable providers, I think it would get more viewers! BTW Tom and Jerry, the Flintstones, The Jestsons, never go out of style!!!

  9. Tom Holste says:

    Sounds cool. I hope they finally bring back the classic Looney Tunes shorts into rotation. It baffles me that Warner Bros. has just sat on one of its biggest properties for so long, putting out new (and usually bad) stuff but not allowing kids to see the originals.

    Yeah, there are DVDs, but Tom & Jerry has both DVDs and constant TV airings. Tom & Jerry has never gone out of style — I can’t imagine that Looney Tunes suddenly did.

    • Kaisen says:

      You do know that the classic Looney Tunes are on Boomerang every weekday and every night of the week, right? It airs weekdays at 12 Noon EST and every night of the week at 2 AM EST. Heck, just last week, they had a daily Bugs Bunny marathon of classic shorts at 5 PM.

  10. Harry Spady says:

    Ronnie Spady Kalil If they want to BOOST Boomerang..then go back to what the channel was intentionally made for and bring back the shows that we want to see. Not the old cartoon network discards.

  11. Remember, not everyone has Boomerang or Disney XD, so these programs, for accessibility reasons, might want to be showcased on Cartoon Network and Disney Channel, respectively. “Bunnicula” was created by Joe Ruby and Ken Spears for ABC’s Weekend Specials in 1982- I’d like to see what it’ll look like in a modern setting. Speaking of Ruby-Spears, Disney might want to give some consideration towards utilizing to some of R-S’ leftover properties, too.

  12. GK Sabree says:

    Bugs Bunny, ok. Scooby-doo, ok. Bring back some new Samurai Jack!!! BAM!!!!!

  13. Steven says:

    Make boomerang part of my cable package instead of the premium package and then maybe boomerang won’t have these issues!

More TV News from Variety