Cartoon Network to Revive ‘Ben 10’

Ben 10: Cartoon Network To Revive

Cartoon Network wants a second lease on life for “Ben 10.”

The cable outlet, part of Time Warner’s Turner, plans to introduce a new version of the popular animated series, which debuted in 2006 and chronicled the adventures of Ben Tennyson, a ten-year-old boy who discovers an alien device known as the Omnitrix that gives him the power to change into various aliens. Cartoon Network Studios will produce the new series, which will debut on Cartoon Network international channels in the fall of 2016 and in North America in 2017. Man of Action Entertainment, the original production team behind the series that includes creators Joe Casey, Joe Kelly, Duncan Rouleau and Steven T. Seagle, will serve as executive producers nd John Fang will be supervising producer.

“’Ben 10’ is a worldwide phenomenon for 10 years running, with more than 230 TV episodes produced. There hasn’t been an original production since 2012, but the overall popularity of the character has continued on,” said Rob Sorcher, Cartoon Network’s chief content officer, in an emailed response to questions about the project. “This demand from audiences around the world is the driving spark behind the relaunch. So we are creating this iteration for an entirely new generation of kids.”

The effort provides a map, of sorts, to buried treasure lying deep within many media companies. Content aimed at kids can live on well after its original air date and its time in syndication. The audiences for such fare often “age out” of it within a few years’ time, but new generations of the industry’s youngest viewers can easily catch on. Viacom in March, for example, launched its Noggin subscription-video-on-demand service that largely depends on old series like “Blue’s Clues” and “Little Bear” to lure audiences to its $5.99 per month offering. Likewise, some PBS stations continue to offer the landmark series “Mister Rogers’ Neighborhood” in some format, even though the famous host passed away in 2003.

To be sure, revivals are becoming more popular in all many corners of the media world. NBC plans to offer a retooled version of 1990s  sitcom “Coach.” And Netflix has unveiled plans to launch”Fuller House,” an update of the ABC sitcom “Full House.” What the animated series have in their favor: cartoon characters can carry on for years without aging, and dependence on actors is less obvious than it is with scripted programs.

Media outlets like Turner have a more powerful incentive to keep popular cartoon franchises alive. The merchandise associated with them is often worth billions. Cartoon Network said toy and game efforts associated with “Ben 10” have generated $4.5 billion in retail sales around the world.

The original “Ben 10” played out over the course of four linked animated series as well as a handful of animated movies. The older episodes will be “rested” in the U.S. during launch phase, said Sorcher.

He also suggested Cartoon Network would work to make the series appealing to viewers who were fond of watching video on the go via mobile devices. “The last generation of kids were the first digital natives. This generation is the first mobile natives,” he said. “You’ll see that reflected in our content plan.”

The relaunch of the series comes as Turner has vowed to beef up youth-skewing networks like Cartoon Network, Adult Swim and Boomerang by creating content that can be used in both U.S. and international operations and also be tapped to strengthen digital means of distribution. Last July, Turner named Christina Miller, an executive with experience developing consumer products and digital operations, to oversee the three outlets.

Cartoon Network vowed the new “Ben 10” would feature “many new and fan-favorite aliens,” and depict Ben traveling the country with his cousin Gwen and Grandpa Max during summer vacation. For the series, however, whatever break it enjoyed seems to be over.

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  1. shuvendu1234 says:

    please,include chtuthlu,alien x type of things with their expanded myths in this whole new ben 10;cause it may be exceptional for any sci-fi,superhero franchise,but super awesome. :)

  2. justin paul says:

    Plz need our BEN 10 back to us….😢

  3. LillyPadilla says:

    Why god why…

    Why can’t they just go back to alien force or better yet cancel the show all together,,,this show keeps getting worse and worse

    How the heck does this out last Generator Rex? Huh?

    How come GR didn’t get a chance but this crap does?

    (Don’t get me started on Symboic Titant.)
    (I heard they didn’t sell enough toys.)

    Ben 10 was one of the worse series to ever air on Cartoonetwork

    Then they came back and made ben 16 which was awesome the show has this whole new tone the characters weren’t annoying as heck

    I loved seeing Older Ben and Gwen interact with each other…

    it wasn’t anything like the 2006 series (or whatever year it was.)

    How about this no more Ben 10 no more Teen Titans no more Uncle Grandpa (I still have no clue how Uncle Granpa or TT is still on air.)

    One more thing

    Why the heck in the most recent ben 10 series did they make Gwen dress up like a 10 year old again?

    And what happen to grandpa max’s eyes?

    They should have kept Gwen Ben and Kevin together

    Maybe have them all go off to college and try to balance their adult life while still fighting crime and maintaing their friendship

    (perhaps that’s too mature for CN.)

    Idk I just wish they would stop making ben 10 younger then older again it’s getting rather annoying

    I won’t be watching this..

  4. Spanner says:

    I would rather a Ken 10, Ben 10,000,or Ben 23 series. Especially a Ken 10 series. ‘Cause Spanner was awesome. Also just imagine the teamups! We know of at least 2 different Kennys, so that would be fun, and then Kenny has already teamed up with original Ben so it’s not like we wouldn’t see him anymore. Besides, we would also have Ben 10,000 there all the time. I mean as long as they keep Kenny I wouldn’t mind a Ben 10,000 series, but if they are trying to bring new people while still catering to the old I would MUCH rather Ken 10 than a reboot.

    Seriously. Kenny’s episodes were the best both in the Original(well, he only had one there but still), and Omniverse.

  5. J says:

    But is this reboot gonna feature that sewer rat? (like the original series.)

  6. Brayan says:

    I want the original story to continue its great. I want to see older Ben Gwen rook and Kevin go into space and on a trip. It would be like a reboot but in space.

  7. Devi says:

    I downloaded Ben 10 Xenodrome and Plus! :-) I play it a lot. Plus has more aliens, battles, 3D, and I fight evil and play as Ben ahhhhhhhh! :-)

  8. Devi says:

    Yes! :-) :-) I love Ben 10 it’s my fav show, Omniverse 2nd, Alien Force 3rd, and Ultimate Alien 4th! :-) Plz bring it back a new show plz plz plz! :-) Ben 10 is awesome and the show is so action packed, adventurous, amazing, awesome, and the aliens out of this world. My fav is Rath nice job on him.

  9. Chris says:

    because they have to change the style of drawing? -_-
    Continue ben 16 with a linear storyline and plot twists!

  10. Gibs says:

    “There hasn’t been an original production since 2012”

    But that’s wrong. The previous series STARTED in 2012, but it didn’t end until this past November. Five seconds on Google would’ve told you this.

    • Tim says:

      Production and airing are two different things. What was said was correct. All of the episodes for this last series were completed in 2012. Look at the production codes on the episodes and compare them to the airing codes. They are 2 years apart at the end of the series. Either way, the series ended and it should have. The story was getting old and was starting to repeat itself multiple times and I cannot count the number of times that I went into a store and saw shelves full of unsold merchandise. Ben 10 is dead and no resurrection is going to make that change. Stop re-hashing the old stuff and try coming up with something new.

    • Brian Steinberg says:

      Thanks for the note, Gibs. I think what Sorcher is referring to is that there have not been new episodes of the show produced since 2012, though some of that production run did not air on TV until 2014….

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