21st Century Fox Unloads Spanish-Language MundoFox

MundoFox
Courtesy of MundoFox

21st Century Fox is about to habla a little less Espanol.

The company’s Fox International Channels said Thursday it had sold its interest in U.S. Spanish-language broadcast network MundoFox to its joint-venture partner RCN Television Group, ending an ambitious bid by the media company to gain broader entry to the Spanish-language television market, long dominated by Univision and NBCUniversal’s Telemundo.

MundoFox launched in the fall of 2012, burnishing what it touted as “teleseries,” or  programming that emulates the action and drama of such well-known U.S. shows as “24” or “Bones.” The idea at the time was to draw more interest from male viewers, who may not have been interested in the soapy telenovelas that are so much a part of the Univision and Telemundo schedules. Early series included “Kadabra,” an action-based serial that had proven popular in Spanish-language broadcasting, and “El Capo,” a drug-cartel drama known as one of Colombia’s most expensive. Many of the series were produced in Colombia, and the network also featured U.S. TV shows with Spanish-language dubbing.

The network has over 50 affiliates and serves the major U.S. Hispanic metropolitan markets.

A spokeswoman for Fox International Channels referred a query about the company’s reasons for exiting the business to an RCN spokesman, who could not be reached for immediate comment.

“We’re proud of having started MundoFox with RCN and are confident that they will realize all of the potential of the network,” said Hernan Lopez, president and CEO of Fox International Channels, in a prepared statement.  “Our company continues to be committed to the U.S. Latino marketplace through its Spanish language channels, Fox Deportes, Nat Geo Mundo and Fox Life.”

MundoFox executives made a big pitch to advertisers in 2012 to help get the network off the ground. Eighteen different U.S. marketers were invited to a meeting and told they could easily have their pitches woven into programs and “embedded” into promos and other on-air elements.

“RCN is excited to be carrying on the MundoFox network that we started jointly with our partner FIC,” said Ibra Morales, who will continue to lead the management team at the broadcast network, in a statement.  “We look forward to serving the remarkably vibrant and dynamic U.S. Hispanic community with our successful programs and are proud to dedicate our efforts to the continuous growth and success of the network.”

 

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  1. Albert Restrepo says:

    I wonder when mundo fox is going to be here in north jersey

  2. Lisandro Acosta says:

    MundoFOX was a great, brilliant concept, however their affiliation department messed it up. They would not be able to sell the channel to the right local stations throughout USA. The channel ended it up on low powered stations with limited distribution.They did not even use FOX owned full power stations. what a missed opportunity.

  3. Esperanza says:

    This is the end of MundoFox.
    The colombian company RCN Television is in a very bad economic situation and they don’t have the cash and the experience to operate the channel in USA.
    Nobody can believe that RCN has decided by their own, to purchase the portion of Fox International Channels in MundoFox. The reality is that FIC has given a kick in the ass to RCN!!!.
    They were tired to be stolen by RCN and also tired of dealing with external people, imposed by the colombian partner.
    For the owner of RCN I have only one advise: “You can’t kill the goose that lays the golden eggs, before it has given you the first ones!!!”
    I believe RCN must be regretting for their bad decision, when they accepted to call the channel MundoFox. Now will be really funny to see, what will be the new name. I hope they don’t change it to the selfish and egotistical name “Nuestro MundoRCN” (our world RCN).
    I hope also that this future extinguish channel, doesn’t became in a version of the cheaper cable channels “TVColombia” or “Caracol Internacional”.

  4. Luis says:

    They should rename it from MundoFox to Telesistema a new network

  5. Luis says:

    Well since MundoFox didn’t have any good audience not that much because of Univision and Television competition I think MundoFox’s affiliates should change it to NBC Universo which is Telemundo’s sister station they have a good programming they show Series, Soap Opera, Sports events and more I hope all MundoFox affilates will switch from MundoFox to NBC Universo by the end of 2015.

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