FremantleMedia International has acquired “Boy Machine,” the latest Swedish comedy series produced by FLX, the banner behind the popular skein “Welcome to Sweden” and B.O. hit movie “The 100-Year-Old Man Who Climbed Out the Window and Disappeared.”
Created by Per Gavatin, the showrunner of “Torpederna” and “Kontoret,” the half-hour comedy skein turns on a quartet of forty-something friends – a high-school teacher, a lawyer, a shepherd and an unemployed slacker — who used to form a famed boys band in the 90’s and decide to reunite 18 years after their heyday. While the guys seek to reconquer the charts and bring some thrills back into their lives as they hit midlife crisis, they come to realize that the road back to the top is not so easy — until they finally get into the Eurovision Song Contest.
FremantleMedia will kick off sales at Mipcom, ahead of the series’ bow on Sweden’s leading commercial network TV4 on Oct.16 in the coveted slot which comes after Sweden Idol (the local adaptation of American Idol).
“Boy Machine” was penned by Niclas Carlsson (“Solsidan,” “Welcome to Sweden”) and Jesper Harrie (“Solsidan,” “Welcome to Sweden”), based on an idea by Christer Garell.
Cast includes Henrik Dorsin (“Solsidan”), Peter Magnusson (“Tillbaka till bromma”), Jonas Karlsson (“Den man älskar”) and David Wiberg (“Hotell Gyllene Knorren”).
FLX’s managing director and co-owner Pontus Edgren said the series’ cast was particularly interesting as it mixes local thesps who have toplined mainstream series and movies, and actors who come from the arthouse world.
Edgren also told Variety the series was neither a musical not a sitcom, but rather a serialized, family-skewed comedy with a strong music component. “Boy Machine”‘s soundtrack features songs original songs written by some of Sweden’s top producers and winners of the Eurovision Song Contest.
“‘Boy Machine’ is unique because it combines serialized comedy with newly recorded music from some of Sweden’s best-known producers. I can’t think of another music-themed comedy series boasting this concept — and having set in Sweden, where the music scene is so vibrant and colorful makes it even more appealing.”
Meanwhile, FremantleMedia Intl. CEO Jens Richter, said “The series had strong international potential because of its universal concept, themes and relatable characters.”
Although the series is a comedy, it won’t limit the series’ export in any way. “Sweden is not only about Nordic Noir. We’ve seen recently with shows like ‘Welcome to Sweden’ that Swedish comedy can click with worldwide audiences. In addition, FLX has a great track record in delivering comedy material that travels widely thanks to stellar writing and high production values,” noted Richter, adding that FLX has been able to tap into the country’s growing talent pool.
At Mipcom, FremantleMedia Intl. will be unveiling a promo of “Boy Machine” and will primarily aim to sell the read-made show. The company is also looking to shop the series’ format since it has a high remake potential.