The event offers producers and distribs a chance to preview new shows, as well as shine a spotlight on returning primetime hits, during a three-day program that will attract influential journalists, programmers, media buyers, advertisers and social media bloggers.
“Meet Your Stars is a live opportunity for South African broadcasters to unveil their 2016 slates in front of a selected audience of qualified influencers with the power to affect viewing and purchase decisions,” says Vlad Borovina, of event organizer Basic Lead.
“And it is an opportunity for advertisers, brand managers, and air-time buyers to educate themselves on new programming trends, and therefore optimize their air-time purchase.”
Among the highlights will be the satirical puppet show “Puppet Nation ZA,” which was nominated for an Intl. Emmy last month; “Jongo,” which is being billed as Africa’s first TV superhero show; and the hit Ghanaian Web series “An African City,” which was acquired by Canal Plus and Nigeria’s EbonyLifeTV earlier this year.
Borovina says the event, which will also feature some of South Africa’s biggest TV stars, is designed to generate buzz and spark a conversation on social media.
“What television is becoming with the increasing live communal content consumption, and the impact of social media on the biz of television, is what Meet Your Stars is all about,” he says. “Brands must be part of this new emotional power.”
Meet Your Stars marks the first time that South African broadcasters will host upfronts, but with top brands like VW Motors, Uber and Pepsi all showing strong support for the first edition, Borovina says it’s sure to become a regular highlight of the new broadcast season.
“Based on the strong brands that we have on board for Meet Your Stars, both from consumer brands and broadcasters, I believe the South African market needed such an event,” Borovina says. “We are happy to incorporate it in the existing success of Discop Africa.”
Meet Your Stars will return for Discop Africa’s next edition May 31-June 2 in Abidjan, Ivory Coast, with a program highlighting Francophone-African series.