WB Int’l TV, Eyeworks Ink Pact with Argentina’s Telefe

WBITVP to distribute Telefe-Eyeworks slate worldwide

Argentina’s Telefe TV and production shingle Eyeworks Entertainment have inked a pact to co-develop and produce a slate of primetime entertainment and reality formats for Telefe’s broadcast network and various platforms, which Warner Bros. Int’l TV Production (WBITV) has agreed to distribute worldwide. Warner Bros acquired the Netherlands-based Eyeworks Group, in June 2014, in a deal valued at $273 million. Pact gave WB a foothold in 14 key territories, including Argentina.

“The agreement marks the first strategic partnership of both companies,” said Telefe blobal content & international business director Tomas Yankelevich, adding: “We’ve been working with Eyeworks for years, always with success, working on their shows or third-parties ones. Now, with Warner Bros. in the picture as distributor, it’s the right time to co-create our own content, fulfilling the demand of the international market.”

Ricardo Pichetto, co-managing director, Eyeworks Argentina added: “This agreement is the result of many years of working with Telefe, and we are proud of their confidence in our creativity. We already started developing some ideas together and the creative cooperation between the companies is excellent.”

“With Warner Bros. as distributor for the newly devised formats, it will bring immediate global reach to showcase and export the new line-up of Argentinean formats worldwide,” said Ronald Goes, executive vice president and head of international television at WBITVP.

The first format under the new deal will debut in 2016, with full development kicking off in 2015.

Telefe’s top-rated programs include “Elegidos” (Rising Star), “Cannibals”, “Story of a Clan” and “MasterChef”, which is produced by Eyeworks Argentina for the broadcaster.

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