LONDON – U.K. free-to-air network Channel 5, which was acquired by Viacom Intl. Media Networks last year, has extended its rights deal for “Big Brother” with Endemol Shine U.K. for a further three years.
Channel 5 will continue to broadcast two seasons of “Celebrity Big Brother” and one season of “Big Brother” each year, as well as associated programming, all produced by Endemol Shine U.K. label Initial.
The latest season of “Celebrity Big Brother” broadcast in January attracted an average audience of 3.1 million per episode and an 11.4% share of viewing. Repeats of “Celebrity Big Brother” also appeared on MTV U.K. and outperformed the channel’s all-day average audience among people 16-34 by almost 20%. More than 21 million viewers tuned into the series at least once across all VIMN-owned channels during the course of its run.
Paul Dunthorne, Channel 5’s chief operating officer, said: “’Big Brother’ in all its guises brings a huge and varied cross-section of viewers to Channel 5, and typifies the appointment-to-view programming we want on the channel. It remains one of TV’s most-talked about and popular programs, and I’m genuinely delighted we’ve secured it for at least three more years.”
Nick Samwell-Smith, managing director of Initial, added: “Channel 5 is a fantastic home for ‘Big Brother.’ Over the past four years we’ve worked closely together to keep this extraordinary format feeling fresh, noisy and creatively vibrant.”