'Elif' original is on Netflix in the U.K. and the U.S.
Turkish TV drama “Elif,” about a young girl hiding from an evil stepfather, will be remade in an Indonesian version by local national broadcaster Surya Citra Televisi (SCTV), in another sign that Turkey is a growing TV powerhouse.
Eccho Rights, the rights management company based in Stockholm, Istanbul and Hong Kong, have signed the deal for a localised version of “Elif” after licensing the first two series of the original show.
It became the most popular Turkish skein in Indonesia, the world’s fourth most populous nation, where Turkish TV is currently a craze.
The Jakarta Post recently cited a survey by Nielsen Television Audience Measurement according to which Indonesian viewers spent more time watching Turkish skeins than those of any other nation, including homegrown shows. The most popular Turkish is “Elif,” which has really struck a chord.
“Elif has turned around our daytime programming and had such an unforeseen impact on our audiences,” enthused Banardi Rachmad, general manager for programming acquisition at SCTV, in a statement. “We now want to remake the show to give it more of a local flavour in order to widen the appeal of the show here in Indonesia.”
Production on the local version will start in two weeks, with SCTV’s sister company Screenplay Productions shepherding. Plan is for it to be on air in January 2016.
Nixon Yau Lim, head of Asia Pacific at Eccho Rights, noted that “the family-oriented story-lines, plus just the right amount of drama” keeps Indonesian viewers engaged.
Elif tells the story of a young girl who is sent away to live on a farm by her mother to protect her from her evil stepfather. Elif’s real father owns the farm, but neither father nor daughter knows that they are related. As time goes by, tensions rise and Elif finds herself in the middle of a family power struggle.
In Turkey “Elif” is produced by Green Yapim and airs on Kanal 7 where it has prompted a seven-fold audience rise, according to Eccho.
In Bosnia “Elif” has doubled audience share for broadcaster OBN. Eccho Rights has also sold the readymade to Prava in Serbia, Kanal 5 in Macedonia, and to Netflix in the U.K. and in the U.S.
Indonesia, which has a young and growing population of some 250 million, is considered as a massive opportunity for many Western media groups.