In the run-up to Mipcom, Talpa’s hit talent competition format “The Voice” has been picked up in 60 territories including Iceland and various African countries.
“The Voice” will next launch in Ecuador, Azerbaijan and South Africa. Recent deals have catapulted The Voice to close to 65 productions worldwide.
Underscoring the format’s strength amid a competitive market, “The Voice” in the U.S. recently won its second Emmy, meanwhile “The Voice” in Holland punched high ratings which surpassed those of the pas two seasons.
Launched in The Netherlands in 2010, “The Voice” now airs in over 180 territories, attracting more than 500 million viewers. “The Voice” is also a social media phenomenon — It has over 55 million Facebook fans and more than 10 million Twitter followers. “The Voice” and “The Voice Kids” nearly garners 8 billion YouTube views and over 12 million subscribers. The show now features a new “Voice” app to stream, share and support.
Talpa Media, which comprises Talpa Netherlands and Talpa Global, was acquired by ITV Studios in March.