Mipcom: Top Ratings Boost Atresmedia’s ‘Plastic Sea’

Boomerang TV-produced thriller skein, influenced by 'True Detective,' Spanish feature film 'Marshland'

Atresmedia’s TV thriller “Mar de Plastico” (“Plastic Sea”), one of the biggest fiction bets in Spain’s new 2015-16 season, is making its international market premiere at Mipcom after scoring a successful debut at home.

Launched Sept. 22 simultaneously on four Atresmedia‘s channels -Antena 3, Neox, Nova and Mega- “Plastic Sea” cumed a strong 29.2% audience share and five million viewers. The second episode, aired one week later exclusively on Antena 3, confirmed expectations, clearly leading Tuesday’s primetime fiction offer with a 24% share and four million eyeballs.

Toplined by Spanish actors Rodolfo Sancho (“Isabel”) and Jesus Castro (“El Nino”), “Plastic Sea” is set in a village on Andalusia’s coast of Almería, kicking off when the young daughter of the town’s lady mayor is murdered and a Civil Guard sergeant is dispatched to direct the investigation.

The TV skein boast influences from HBO’s “True Detective” but also from cinema, such as Spaniard Alberto Rodriguez’s cop thriller “Marshland,” a 2014 multi-awarded Atresmedia feature film co-production.

“It is a TV thriller in which the atmostphere has great importance. In a suffocating climate, the town, whose economy depends on greenhouse agriculture, becomes a social and cultural crossroad,” said Diana Borbon, Atresmedia sales manager.

Produced by Spain’s Boomerang TV, part of French media giant Lagardere, both “Plastic Sea’s” format and finished episodes are co-distributed by Boomerang and Atresmedia’s international sales teams.

At Mipcom, Atresmedia is also presenting two more primetime TV fiction hits, Plano a Plano’s comedy “Down Below” and Globomedia’s prison thriller “Locked Up,” whose respective second seasons have been already greenlit.

Exploiting cultural contrasts between Basque and Andalusian characters, “Down Below” is mainly traveling outside Spain as a format and an Eastern European territory is already developing its own TV adaptation; “Locked Up” has been acquired by a Latin American pay TV operator, according to Borbon.

“‘Atresmedia Series’ brand has become a seal of approval in the international market and a reference of Spanish TV fiction in territories such as America and Europe,” she said.

“In the last two years, we have increased significantly our fiction sales, mainly because of the growth of VOD platforms and the effects of the economic crisis, which has made some TV operators prefer the acquisition of finished TV series instead of developing their own projects. Also, the U.S. TV market is increasingly looking abroad for new fiction formats to remake,” said Borbon.

“I think this is the moment of the Spanish TV fiction in the international market and we must seize it,” she concluded.

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