One potential highlight of MipTV’s major focus on drama at this year’s Cannes TV-digital trade fair, “Modern Family’s” co-creator and executive producer Steven Levitan will deliver a keynote – to be followed by a Comedy Masterclass: A Serious Savoir-Faire.
Speaking Monday, April 13, Levitan, whose credits include “Wings,” “Frasier,” “The Larry Sanders Show,” “Just Shoot Me” and “Greg the Bunny,” will focus on “Modern Family’s” hit-status longevity, and how it is now traveling as a scripted format.
Featuring producers, commissioners and comedic talent working on local and global levels, and from web to TV, the Comedy Masterclass’ confirmed panelists are Joe Lewis, head of comedy, Amazon Studios; Jill Offman, managing director, Comedy Central U.K., and senior VP of comedy, Viacom International Media Networks; and Ash Atalla, managing director & executive producer, Roughcut Television (“The IT Crowd,” “The Office”).
A two-day event, drama at MipTV takes in showcases from producers and broadcasters, off-stage events and matchmaking sessions, as well as international screenings.
MipTV promises some of the world’s most influential executives, who will reveal their business and editorial strategy, sharing their success stories and discussing upcoming projects and co-production opportunities.
“Drama and scripted format keep booming, with ever-increasing demand for original and ground-breaking concepts. Bold and innovative scripted series, especially comedies, strongly appeal to the millennials,” said Laurine Garaude, director of the Television Division at Reed Midem.
She added: “Drama at MipTV aims to explore how original creations allow broadcasters and producers to stand out from the crowd, how they can promote their creative value and seize new business opportunities.”