Continuing a 2014 innovation, as Mip TV seeks to highlight and streamline the priorities of a fast-evolving international TV business, galvanized by globalization, the digital domain and high-end drama boom, Mip TV’s second Junior@ MipTV will focus on the future of kids’ entertainment.
The central issue: the emergence of a net-savvy generation that is transforming consumer habits necessitating that producer and broadcaster strategy must change too.
That phenom will focus panelists’ minds at a three-hour The Future of Kids’ TV Summit, the anchor event at 2015’s Junior @ Mip TV, a one-day focus unspooling Tuesday, April 14.
Malik Ducard, YouTube USA’s global head of family and learning, will focus on YouTube’s strategy for creating family-friendly content; Fred Selbert, at Frederator Networks & Thirty Labs, talks about creating killer platform-neutral IPS. Among other Summit speakers, Paul Nunn at U.K.’s Outfit7 Brit analyzes how gaming can goose cross-media reach; Deirdre Brennan, head of Children’s Television at Australia’s ABC TV, what broadcasters can offer kids that they can’t get anywhere else in a world of SVOD, OTT, YouTube and Electronic Sell-Through (EST).
Junior@MipTV also features two same-day conferences. At The Kids’ Channel Talk: Budgets, Projects & Targets, broadcasters analyze groundbreaking commissioning moves and acquisition and co-production strategies that have pumped operators market shares. DreamWorks Intl. TV’s Eric Ellenbogen, Cartoon Network’s Adina Pitt, Paula Taborda at Brazilian Globosat’s Gloob and Lagardere Active’s Caroline Cochaux are the speakers.
In Playing the Digital Transformation, Ketnet’s Telidja Klai, SK’s Stella Noh, Paul Robinson at Your Family Entertainment, and SVT’s Malin Stroman analyze the creation of kids’ content and brands for multiplatform viewing.
Junior@MipTV kicks off with a Kids’ Public Broadcasters Breakfast. On April 15, AwesomenessTV founder Brian Robbins and Star Vlogger Meg Deangelis screen the cream of online children’s entertainment.
“Children are on the frontline in the mutation affecting traditional TV, and their viewing habits presage the TV landscape of tomorrow, as they travel back and forth across multiple digital experiences, expecting new and original content everywhere they go,” said Laurine Garaude, director of Reed Midem’s Television Division.
“Junior@MIP TV will outline what the expectations of today’s kids are, and explore how both linear broadcasters and online platforms can grab young viewers’ attention,” she added.