In it, he will discuss how he turned around ITV from a seemingly ailing TV network with limited growth potential both in the U.K. and in the free-to-air broadcast business into a model of expansion, geographic and sectorial, driving energetically into the acquisition of production companies, primarily in the U.S.: Gurney Prods, High Noon Ent., Thinkfactory Media, DiGa Vision, and Leftfield Ent.
The largest producer of non-scripted TV in the U.S., ITV has also bought John de Mol’s Talpa, producer of “Big Brother” and “The Voice,” and upped the ante on its drama production biz via a U.S. joint venture, Tomorrow Studios, with vet producer Marty Adelstein.
Coinciding with the launch of “Beowulf” and “Jekyll & Hyde,” Crozier’s keynote conversation will also take in ITV studios’ growing fiction content business, Mipcom organizer Reed Midem announced Monday.
Crozier’s keynote will illustrate the Mipcom conference theme of “A New Creative Excellence,” Reed Midem added.
“We are very excited to hear Adam Crozier’s analysis of ITV’s strategy, particularly in terms of how they have transformed the business, making international content a key priority,” said Laurine Garaude, director of the television division at Reed Midem. “He has done a remarkable job of turning ITV into a media company to face the challenges of the future,” she added.
Crozier was the recipient of Variety’s 2015 Achievement in Intl. Television Award.
The Mipcom TV/digital market-conference runs Oct. 5-8 in Cannes.