ITV’s Adam Crozier to Deliver Mipcom Media Mastermind Keynote

Adam Crozier
Eric Catarina/Getty Images

ITV CEO to discuss broadcaster transformation, growing scripted biz

Adam Crozier, CEO of ITV, the U.K.’s biggest commercial broadcast, will deliver the Mipcom Media Mastermind Keynote.

In it, he will discuss how he turned around ITV from a seemingly ailing TV network with limited growth potential both in the U.K. and in the free-to-air broadcast business into a model of expansion, geographic and sectorial, driving energetically into the acquisition of production companies, primarily in the U.S.: Gurney Prods, High Noon Ent., Thinkfactory Media, DiGa Vision, and Leftfield Ent.

The largest producer of non-scripted TV in the U.S., ITV has also bought John de Mol’s Talpa, producer of “Big Brother” and “The Voice,” and upped the ante on its drama production biz via a U.S. joint venture, Tomorrow Studios, with vet producer Marty Adelstein.

Coinciding with the launch of “Beowulf” and “Jekyll & Hyde,” Crozier’s keynote conversation will also take in ITV studios’ growing fiction content business, Mipcom organizer Reed Midem announced Monday.

Crozier’s keynote will illustrate the Mipcom conference theme of “A New Creative Excellence,” Reed Midem added.

“We are very excited to hear Adam Crozier’s analysis of ITV’s strategy, particularly in terms of how they have transformed the business, making international content a key priority,” said Laurine Garaude, director of the television division at Reed Midem. “He has done a remarkable job of turning ITV into a media company to face the challenges of the future,” she added.

Crozier was the recipient of Variety’s 2015 Achievement in Intl. Television Award.

The Mipcom TV/digital market-conference runs Oct. 5-8 in Cannes.


Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety