MADRID — Discovery Italy has acquired rights to family-skewed sitcom “Filly Funtasia,” a comedic coming-of-age fantasy-adventure toon series from Madrid/Barcelona-based BRB Internacional, the production-distribution-licensing company, and Dracco, a Hong Kong headquartered children’s brand creator-distributor.
Written by a large stable of scribes, “Filly Funtasia” turns on tha adventures of Rose and her friends – a group of Fillys, or unicorns, elves, fairies, princesses and witches – at Funtasia’s Royal Academy of Magic. Meanwhile, magician Wranglum and batty sidekick Battiwiggs attempt to purloin the kingdom’s magic.
Developed and produced by Dracco, the Filly brand offers tiny collectible velvet Fillys that have Swarovski Elements Crystals. Before the launch of the toon series, the toys have inspired multiple YouTube amateur videos. Per BRB, a Filly magazine in Germany, source of many of the user-generated YouTube content, sells over one million copies.
“Filly Funtasia” writers include Sean Derek (“The Smurfs,” “Pac-Man,” “ZhuZhu Pets”), Noelle Wright (“Sabrina,” “Sofia the First,” “Doc McStuffins”), Dean Stefan (“Penguins of Madagascar,” “Trollz”), Jymn Magon (“The Smurfs,” “Pac-Man,” “Strawberry Shortcake”), Johnny Hartman (“Monster High,” “The Nut Job,” “Bolts & Blips”) and Frank Young (“Totally Spies,” “Martin Mystery,” “Paw Patrol”),
Founded in 1972 by Claudio Biern Boyd, BRB makes brand-producing series out of its Barcelona-based creative studio, Screen 21, that including “Invizimals,” “Filly Funtasia,” “Mica” and “Bernard.” It also handles an ample licensing catalog, including all Cartoon Network properties in Spain and Portugal, “Pac-Man,” from 41 Entertainment, also for the Iberian Peninsula, and Sony Computer Entertainment brand “Invizimals” for Spain, Portugal and Greece.
Acquired by Discovery in January 2013, when it bought Italy’s Switchover Media in order to scale up and diversify market share by boosting its niche channel presence in Italy, K2, a free-to-air service, airs a broad range of pre-school, kids 5-10 and family programming.