LONDON — Former Red Arrow Intl. executive Caroline Kusser has joined TV sales company FremantleMedia Intl. as senior VP, sales and distribution of its U.S. arm. The newly created position will be based in L.A. and report to Lisa Honig, the senior executive VP of television and digital distribution for North America.
Kusser will be “tasked with further building FMI’s reputation in the region and maximizing opportunities for its 22,000 hours’ worth of content across linear, digital and home entertainment platforms in the highly competitive U.S. market,” said FMI.
Honig said: “Caroline’s vast experience, pivotal drama distribution knowledge and exceptional relationships in the U.S. will play an important part in FMI’s U.S. expansion strategy and push into high-end drama. With teams in both New York and L.A., a well-established history of sales across multiple genres and long-standing client relationships, we’re in a good position to take our business up to the next level and Caroline’s understanding of this key market will help us to achieve further success.”
Kusser added: “It’s a really exciting time for FMI. I’m looking forward to joining its U.S. team and helping to further enhance its reputation across the region.”
Previous to joining FMI, Kusser set up Carokusser, a TV content distribution service whose clients included ZDF Enterprises. Kusser was also part of the Red Arrow Intl. team for 10 years and in 2011 was relocated to L.A. as the senior VP of North America where she was responsible for establishing and building the group’s U.S. business. Prior to Red Arrow Intl., Kusser held roles at Bavaria Media Television, Peppermint and Beta Film.
FremantleMedia Intl.’s slate includes cooking show “Simply Nigella,” Paul Abbott’s crime drama “No Offense,” spy thriller “Deutschland 83,” and musical comedy “Boy Machine.”