The announcement comes on the heels of a months-long effort to increase the service’s audience base through an aggressive carriage deal strategy.
“We are interested in increasing the reach of Buni.tv and the variety of ways in which viewers can find us, access the service and pay for our content,” said Buni.tv CEO Marie Lora-Mungai.
The company announced that along with its website and Android app, which can be accessed worldwide, Buni.tv can be found in the coming weeks on Amazon, Vessel and Vimeo in the U.S., through a partnership with TV4 Entertainment, an aggregator of genre-specific broadband channels; via the set-up box of a leading British mobile network operator and
Internet service provider in the U.K. (and soon in Australia and other territories); and through a host of apps, mobile-TV aggregators, fiber-optic Internet service providers and OTT/IPTV platforms across Africa.
As it looks to expand its brand across a variety of platforms, Lora-Mungai said Buni.tv will also explore how best to package its catalog of 1,000-plus movies, TV shows, docs and kids programs, tailoring options for different user experiences.
“The African VOD market is still in an experimental phase,” she said, “and we are keen to try out various business models to learn how audiences prefer to consume our content, whether it is in small bites through zero-rated services on mobile, in buses via a Wi-Fi hotspot, or at home through the new fiber Internet connections that are coming to the continent.”
The move comes at a time of growing enthusiasm for African VOD, even as a host of new players have been forced to shut down or rebrand in light of the technical and infrastructural challenges on the continent.
While acknowledging those challenges, Lora-Mungai said, “VOD in Africa is a marathon, not a race.
“Buni.tv was one of the very first VOD platforms to launch in Africa close to four years ago. The fact that we are still around when others have since given up and exited the market speaks to the soundness of our strategy.
“We are building for the long term,” she added.
Buni.tv is a company of pan-African studio Restless Global.