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BBC Earth Lands in Latin American Pay TV Market

Factual channel launches from September 1 in the region as part of British broadcaster's global expansion

Marking a further step in BBC’s global expansion plans, BBC Worldwide, the British pubcaster’s commercial subsid, has announced the massive launch of factual pay TV service BBC Earth in Latin America, kicking off Sept. 1.

BBC Earth will be distributed as a linear channel in 17 Latin American countries via regional cable, DTH and IPTV platforms, which reportedly will include Sky, Izzy Telecom and Cablemas in Mexico, Movistar TV in Chile, Colombia, Peru and Venezuela and Net in Brazil.

The channel, which will offer adventure series, technology and science programming as well as local shows, will also be available in Argentina, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, the Dominican Republic and Uruguay.

BBC Earth’s Latin American move follows previous 2015 releases in Poland, Nordic Countries, Hungary, Romania and Turkey, as part of BBC’s global plan to reach international audiences and consolidate the brand’s reputation.

“Like in the rest of the world, Latin American viewers are very interested in getting to know the world we are living in,” said Paul Dempsey, president for global markets, BBC Worldwide. “The region’s audience will find the best natural history programming in the world on a single channel from now on.”

Beyond BBC Earth, the BBC Worldwide portfolio in Latin America also includes BBC Entertainment and Cbeebies, also available for the U.S. Hispanic market.

In a parallel move, this time into the Latin American free-to-air TV market, BBC Worldwide and Chilean pubcaster TVN have reached a deal to broadcast 72 hours of BBC Earth’s premium content in a TVN programming slot.

This pact represents “an important step for the dissemination of cross-media content with the potential to fulfill an educational and cultural role in the education of audiences,” said Carmen Gloria Lopez, TVN executive director.

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