CANNES – High-flying Mark Burnett, whose reality/faith shows are No. 1 in U.S. adult 18-49 ratings four or five nights out of seven, is teaming with Mexican TV giant Televisa to create a new multigenerational, family-friendly quiz show ”Generation Gap.”
Presented at Mip TV on Monday by Burnett and Ricardo Ehrsham, Televisa managing director, global entertainment formats, “Generation Gap” was created by United Artists Media Group and is being co-produced by United Artists and Televisa.
United Artists/MGM and Televisa will distribute the gameshow worldwide with companies splitting territories. A pilot has been produced. The Mexican original will air on Televisa from September in a Sunday evening primetime lead-in slot, which represents a big bet on the show, said Ehrsham.
“Generation Gap” features a parent, grandparents and children from the same family who answer easy multiple-choice questions about subjects from their decade. If a contestant answers correctly a question aimed at another family member, the whole family scores more money. “A grandparent getting, say, a Katy Perry question right would win even more money,” Burnett explained.
Questions are easy. Four families compete. Two go through to the final for big prizes. “’Generation Gap” is “fast-paced, a lot of fun, very play-along and uplifting,” Burnett said at Mip TV, presenting a trailer.
Last week, discounting NCAA Basketball, four Burnett shows topped 18-49 ratings on five nights: NBC’s “A.D.: The Bible Continues” and “The Voice” won Sunday, Monday and Tuesday; CBS’ “Survivor” triumphed Wednesday and ABC’s “Shark Tank” Friday. All are aimed at the entire family, Burnett said.
“We have to ask what keeps people tuning in as a family in their living room? It has to be something that is a family sit-down together, the kids, parents and grandparents. That’s of really social value,” Burnett said.
“I love family-friendly formats. You’ve never seen us make anything which is profane or has sexual content,” said a beaming and bearded Burnett.
Last September, MGM acquired a 55% stake in the companies jointly owned by Mark Burnett, Roma Downey and Hearst Entertainment and brought back the United Artists banner, appointing Burnett as CEO of the newly created United Artists Media Group.
“I’m very focused on Spanish-language crossover and Latin America. It’s one of my passions. I think they represent an underserved market,” said Burnett, who co-produced with Televisa “Are You Smarter Than a Fifth Grader?” — which has just scored a 41% share in Sweden, Burnett enthused.