CASBAA: Formats Giant Keshet Opens Hong Kong Office, Hires Gary Pudney

Leading TV formats company Keshet International is to open a new office in Hong Kong. It also confirmed the hiring of veteran executive Gary Pudney as its head of Asia.

The new office and Pudney’s hiring “are indicative of KI’s growing business and commitment to the Asian market,” the company said in a statement.

Based in Hong Kong for more than a decade Pudney held the position of MD at Typhoon Media before moving to Galleon as sales and marketing director, prior to joining Sparks | Eccho Group in December 2010. There he was most recently head of Asia Pacific.

In recent years Keshet has seen several successful local versions of its formats on air throughout the region. It has also acquired rights to Asian IP for third party distribution and production in the U.S.

“There is a misconception that international companies are only interested in exporting to Asia, but that’s certainly not the case for us. We’re looking to develop a fruitful, two-way exchange of IP into and out of Asia. With an office on the ground in Hong Kong, under the guidance of an experienced and capable executive like Gary, we are well positioned to build on our success to date and become active in all major Asian markets,” said Alon Shtruzman, CEO of Keshet International.

Keshet recently signed a deal with China’s Huace-Croton Media that saw it license the comedies “Traffic Light,” and “Loaded.” Keshet Studios, KI’s wholly owned U.S. production unit, also optioned the Huace-Croton scripted property “Dating Hunter” for US audiences.

 

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