The new channel will launch on Jan. 1, 2016 on the basic tier of DTH satellite provider Cignal TV. Movies and on-air presentation will be dubbed in a mixture of Tagalog and English.
“Filipinos, in general, love movies and are now beginning to appreciate Asian productions and actors. Tagalog dubbed content is much easier to understand and enjoy which will expand its appeal to a much wider audience,” said Vicente del Rosario Jr., chairman and CEO of Viva.
Programming will be a mix of Chinese-language movies and TV series, behind-the-scenes specials, interviews with Chinese talent and thematic programming centered around superstars or popular genres.
Confirmed shows include “Lady of the Dynasty,” starring Fan Bingbing, while the contemporary movie lineup includes Miriam Yeung and Louis Koo-starring “Little Big Master,” romantic drama “Paris Holiday.” Library movie titles include Jackie Chan-starring hits “New Police Story,” “Rob-B-Hood,” “The Medallion” and “The Myth.”
“The combination of our unparalleled Chinese blockbusters and programming experience, Viva’s local expertise, and Cignal TV’s extensive coverage will make Celestial Movies Pinoy a premier TV destination in the Philippines,” said Ofanny Choi, executive VP, TV networks at CTE.
Backed by Saban Capital Group, Celestial Pictures, and Lionsgate, CTE operates a bouquet of channels in Asia including Celestial Movies; Celestial Classic Movies; general entertainment channel cHK; Mandarin ‘edutainment’ channel Miao Mi; action net Kix and horror movie channel Thrill.