Jack White Fed Up with Media, Guacamole ‘Click Bait’

Jack White Guacamole Story: Rocker Blasts

Jack White is fed up with your guacamole jokes. In a new letter dubbed “FOR GOD SAKES!,” the Grammy-winning musician slammed the media’s obsession with his concert tour rider, which recently leaked at the University of Oklahoma and included certain pre-show demands like a no-tolerance policy for bananas as well as a guacamole recipe.

“Even in the age of the short attention span Internet article, it’s still hard to believe you are STILL writing about this,” he said, linking to an NPR article published on Sunday.

“First off, this is none of your business,” he said, before explaining that the drink and food stipulations were primarily for the crew, both as a joke and for health reasons (one crew member is apparently allergic to bananas).

“People WANT a rider to be a list of demands that a diva insists occur lest he or she refuse to play a note of music. But in reality, it’s just some food and drinks backstage for the hundred workers and guests who have to live in a concrete bunker for 15 hours,” he said. “I defend the right to free information in regards to public funds, but never in my 20 years of playing shows has my contract and tour rider been published in the paper that I recall.”

According to White, stories like his are making national headlines because journalists are choosing “click bait” over the facts, something the musician has debated in the past, targeting such publications as Rolling Stone.

After the University of Oklahoma’s newspaper published the leaked contract, White’s booking agency William Morris Endeavor Entertainment banned its artists from performing at the school.

“I know it’s a fun thing for people to try to turn me into a jerk and a diva, but in this case it’s pretty ridiculous and has almost nothing to do with me,” he said.

“Can I go back to making music now?”


Read the full letter below:


dear journalists and other people looking for drama or a diva,

even in the age of the short attention span internet article, it’s still hard to believe you

are STILL writing about this:


wow. classy.

seems like there’s a new rule number one for up and coming journalists: dont let the facts get in the way of click bait.

at the risk of incurring even more of this hoo haa (and i’ve definitely turned my cheek more than once lately) and even

though our management sent out a letter to clarify this, and since

this seems to be all anyone can ask me about lately,

here’s the real deal, and hopefully it’ll explain this nonsensical scenario and we can move on with our lives. (or what have you).

first off, this is none of your business, but i have no specific demands in my dressing room. i know i could ask for lots of

things but i actually dont ask for ANYTHING. i take with me what i need,

and that aint much.

anything on the rider is for the band and the crew.

this “guacamole recipe” is my hilarious tour managers inside

joke with the local promoters, it’s his recipe, not mine. it’s just something to break

up the boredom, seeing who can make it best. though i wouldn’t

know because i’ve never had it. i can’t even make kool aid

let alone cook any real food enough to have a “recipe”. sorry, i dont have that talent.

bananas: did it occur to anyone someone on the tour

might have an allergy to them? no? hmmm. one day some fantasy journalist out

there will call someone in the biz and actually have a rider explained to them, maybe

none of them have ever been on tour. oh well, let’s move on,

first amendment issues: i fully believe in the freedom of the press (though

the supposed search for truth from the press requires microscopes and some morton salt), and i also defend anyone’s right

to free speech (just look at my lack of respect for grammar in this letter and tell me i’m not for communicating freely)

and i defend the right to free information in regards to public funds, but never in my 20 years of playing

shows has my contract and tour rider been published in the paper that i recall.

do you know why we dont do that or want that? a hundred articles about bananas, free speech, and guacamole is why;

it’s because people dont understand what a rider is or what the terms of a contract are. they’re out of their element,

and you can’t blame them for it. and people who write about that know this. people WANT a rider to be a list of demands that

a diva insists occur lest he or she refuse to play a note of music.

but in reality, it’s just some food and drinks backstage for the

hundred workers and guests who have to live in a concrete

bunker for 15 hours. some people bring thier own living rooms on tour,

some people ask for a huge spread. who cares? what you’r looking for

is someone throwing a tantrum because they didn’t get their brown m and m’s,

sorry to dissappoint.

someone printed that i’m never going to oklahoma again?

not true. i love oklahoma, that’s why i booked this show instead

of playing chicago or atlanta for four times as much money.

ask around in tulsa. i’ve been

there at least three times on these last two albums. i love it there.

our booking agent warned the college that other artists might

not book shows there? of course they did, it’s bad business

what that school paper did and really rude. of course they are going to tell them to wise up.

am i pissed at the students at oklahoma university? absolutely not. am i dissappointed in young journalists at their school paper?

absolutely. but i forgive them, they’re young and have learned

thier lesson about truth and ethics hopefully. all they have to do is

google this to know that it’s not worth it. look for real problems instead

next time. look for the truth, not fake drama. i got pissed during my show and berated

the crowd? no. sorry, didn’t happen.

i made jokes about the paper publishing that info, so which of us is thin skinned?

they have freedom of speech but i dont? at my show? ok. i guess the rules change for different

people. the crowd were amazing and we played for 2 and a half hours that night.

people were told to delete

photos on their camera? : i dont know much about that but it must

be a miscommunication about what was

public property at the college and the contract we had with the university to

let us do our work in peace; but i’ll give you an example,

if someone working at a theater we played at started taking pictures of all of

our workers and our gear they’d probably get fired by their theater or promoter.

sorry to the student paper budding press papparazi on that one, but is this a tmz assignment or can

you give us some peace while we try to put on a show for the students? give us a break man.

i know it’s a fun thing for people to try to turn me into a jerk and a diva, but in

this case it’s pretty ridiculous and has almost nothing to do with me. my relationship

with the fans at that show and how we got to a new place together through music remains intact

and i’d love to do it again with them.

i think that’s everything, can i go back to making music now? no? ok. crochet it is.

jack white


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    1. I love the preemptive grammar disclaimer! :-) Good for him and down with the whole mess.

    2. Kristina says:

      I love Mr. White. Thats all i have to say.

    3. I used to work as a bartender/runner for a production company and , quite frankly, he’s not asking for anything out of the ordinary. MOST of the “ridiculous” requests are in an artist’s rider (which Mr. White did NOT have, I want to be clear on that) are only to make sure the people responsible are paying attention. Mr. White, quite frankly, had a vary normal rider. I’m not sure why this is news. Even the recipe was a fairly general guacamole recipe. Mine’s better BTW. :)

    4. Carmen Parr says:

      Jack, what a bunch of bullshxt on their behalf to accuse you as such a person. I use to hang out with Mellencamps band when John was not touring. Ive seen different sorts of spreads they had by the green room. I thought it was a complimentary doing by the venue. How infantile this is, making accusations you request it. You’re a simple man when it comes to that. Im on your side and fuxk them for making elementary accusations. I love your music! Hope to see you in Florida…? CPARR

    5. Jack White = pure class. It’s not an issue of demanding riders, but of privacy. Why should anyone need to defend an allergy? We can dismiss this all by calling it amateur journalism, but this is becoming the norm and people love it. Sad… Has anyone heard any good music lately?

    6. 'Murica says:

      Don’t mess with my hometown boy Jack, that Detroit will come out! Love that guy.

    7. equipmentguy says:

      I always like seeing these riders, the pickier the better why not, it’s rock and roll man! They should have outrageous demands. Who wants to read a rider with subway sandwiches and bottled water. Of course everyone is still trying to match Van Halen years ago, NO brown M&M’s. I always loved that, if you ever read Steve Martin’s it was hilarious.

    8. Annie Body says:

      Good for you Jack, I’m happy to see someone speaking up about bs click bait. Not only is it annoying but is damaging to our society in ways people do not quite realize. I love how out spoken you are!!!

    9. mari says:

      Is it really that hard for him to ignore the articles?

    10. Mike Sorrows says:

      I agree with Jack 100%.

    11. Jonathan Thomas says:

      It’s sad that Jack took unnecessary steps to not appear to be a Diva, but in the doing actually made himself look like a Diva!

    12. Amazing response by a great artist. You da man! But, i do have to admit, reading that rider was an amazing insight into how much work it takes to setup a concert.

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