Radio City Music Hall Puts a Spring Show in Its Step

New York Spring Spectacular Radio City
Dan Niver/MSGE Creative

Radio City Music Hall’s new Rockettes show “New York Spring Spectacular” marks the culmination of Madison Square Garden Co. chief Jim Dolan’s long campaign to launch a companion to the “Christmas Spectacular.” He told Variety one seasonal title could also be added, all part of a push to burnish Radio City’s reputation.

Box Office Is Boffo-ish

Sales are strong enough that they’re “slightly beating” Dolan’s expectations.

The first 38 performances hit an average of 85% capacity, with 11 sellouts in the 6,000-seat venue. More than 80,000
tickets have been sold to the remaining performances, with tickets priced from $50 to $150.

Invest Upfront

“The model really is to invest very heavily in the beginning” — close to $50 million, if the costs of aborted predecessor “Hearts and Lights” are rolled in — “and then the key is to run it year after year after year.”

Not Quite There Yet

… But you won’t see exactly the same show in 2016. “I am very pleased with what we have,” Dolan said. “But it is not there, let’s be clear about that.” On his list of improvements: picking up the pace, giving the Rockettes more to do.

Build Interest for Next Year

MSG spent between $8 million and $10 million in marketing the show, and after it closes, the company will launch a push telling ticket buyers that if they missed “Spring Spectacular” this time around, they can catch it next year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety