The pact registers as a major move into Broadway for DKC and its entertainment division, headed by Joe Quenqua, the longtime Disney publicist who joined DKC in 2013. With DKC offices in L.A., Chicago, San Francisco, Washington, D.C. and Miami, DKC/O&M is billing itself as the first national PR agency for Broadway and live events.
“Broadway is such an important component for DKC, in terms what they want to do and where they want to go. It sold me on it immediately,” Miramontez said. “It could be a new template for Broadway.”
O&M’s client list includes the last three Tony champs — “Fun Home,” “A Gentleman’s Guide to Love and Murder” and “Kinky Boots” — as well as “Beautiful” and upcoming shows “School of Rock” and “Eclipsed,” among others. The company’s creative director, Andy Snyder, and the VP of its theatrical division, Molly Barnett, will join Miramontez at DKC/O&M, with the full roster of O&M staffers making the switch still to be set.
Miramontez and O&M Co. first turned heads in the Broadway industry when the firm came aboard “Spider-Man: Turn Off the Dark,” managing to represent the troubled, press-afflicted production unflappably and with a notable sense of humor. Miramontez’s flair for showmanship made him one of the only Broadway PR mavens in recent memory to earn a profile in the New York Times.
“Culturally speaking, Rick is the perfect addition as he is a creative visionary who takes an extraordinarily hands-on approach to his clients,” said DKC president Sean Cassidy. “From a business perspective, I see significant growth potential for DKC. This includes the development of sponsorship opportunities and synergies among our corporate, media and technology clients, and an ability to scale the core O&M business to new markets across the country.”
Founded in 1991, DKC is a national, independent firm that reps clients over a wide array of industries, with services encompassing marketing, government affairs, crisis management and other communications specialties. Among the DKC resources that will be available to the new DKC/O&M is the company’s event production division, called DKC Incite.
Shakeups on the Broadway PR landscape don’t happen all that often. Most recently, The Hartman Group, the agency run by a 20-year Broadway veteran, closed up shop unexpectedly in 2013, sending its staffers out to join other firms or, in some cases, to hang out their own shingles.