Broadway box office held steady last week, with overall sales remaining about on par with the previous week as the Main Stem looks forward to spring break sales and a spate of new productions to kickstart business.
Most individual titles saw sales rise, but none dramatically, and the heavily comped opening nights of big-money plays “Fish in the Dark” ($1,006,832) and “The Audience” ($861,884) abetted in the Rialto’s slight week-to-week decline. But the prognosis for the coming weeks is a good one, as spring break season starts to bring tourists back New York and new shows launch — including “Skylight” and “Hand to God,” both starting previews this week.
The two newer titles currently in previews, “On the Twentieth Century” ($364,904), pictured above, and Elisabeth Moss starrer “The Heidi Chronicles ($316,904), haven’t exactly lit up the box office yet.
“The Book of Mormon” ($1,450,723) claimed the No. 1 slot in the top 10 last week, pulling ahead of “The Lion King” ($1,450,034) and “Wicked” ($1,352,213). Even given their opening-night-deflated numbers, “Fish in the Dark” and “Audience” held onto their spots in the Top 10, behind “Aladdin” ($1,148,004) and “Beautiful” ($1,049,875) and in front of “Kinky Boots” ($814,313).
On the lower end of the B.O. spectrum, critically lauded by sales-deficient musical “Honeymoon in Vegas” ($310,450) rose somewhat but hardly enough to be encouraging; ditto revival “On the Town” ($474,989), which played to half-full houses and earned around a quarter of its total B.O. capacity.
“Cabaret” ($708,067) picked up in Sienna Miller’s second week in the show, whereas John Cameron Mitchell’s second week back in “Hedwig and the Angry Inch” ($537,064) saw receipts slip.
Total Broadway box office dropped slightly to $18.3 million for 25 shows now running, with attendance downticking to 188,591, or 78% of total audience capacity. So-so numbers, overall, but as the Gotham winter finally slouches away, things are poised to heat up.